The Internet Marketing Podcast · 2024-07-30 · 1h 2m
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in! In this episode: 05:51 The importance of understanding AI’s strengths and weaknesses. 15:54 Using AI for planning content creation long-term, not just for short-term efficiency. 24:20 AI processes for content and workflow automation, saving time and adding value for clients. 36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation. 49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space. 59:21 Future predictions - the importance of using the right prompts is key to all AI.
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