The Internet Marketing Podcast · 2024-07-16 · 1h 1m
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you. In this episode: 11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking. 25:00 How analytics data should influence strategy. 40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key. 41:29 KPI’s evolve over time - why you need to distinguish between channel and business metrics. 53:13 AI is improving rapidly, doubling in capability every year - what this means for how we work in the future. Resources mentioned: More about our panellists: Patrick Stox - Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs.
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