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Index/Startups & Founders/The Hotel Investor Playbook
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The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86

The Hotel Investor Playbook · 2026-06-24 · 34 min

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Episode notes

In this episode, you'll learn how to diagnose whether your property is actually a candidate for wellness positioning, and if it is, how to implement it in a way that lifts ADR without blowing out your expense line. A hospitality strategist who spent 20 years in hotel sales and development before building a consulting practice around wellness revenue joins us to share the playbook she's used across independent properties worldwide. Emily Johnson's approach has helped properties drive occupancy lifts and ADR increases with near-zero incremental cost by tapping into what they already have.

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