The Hotel Investor Playbook · 2026-06-02 · 49 min
Most boutique hotel operators are leaving serious money on the table, not because of bad locations or bad products, but because of bad marketing fundamentals that nobody told them about. In this episode, you'll hear exactly how one operator diagnosed a 40% occupancy problem and fixed it, taking her Bozeman boutique property to 80% occupancy with a $3,000 monthly marketing budget. A sixth-generation Montanan who started running a historic hotel at 23, sold her first property after 18 years for a strong return, and now generates $800 to $1,200 a night at a 13-cottage luxury retreat, joins us to share what she learned the hard way. Hillary Folkvord's approach to brand-building, revenue management, and sensory guest experience has turned roadside properties into some of the most talked-about boutique stays in Montana.
How a $800K Distressed Motel Became a $2.4M Revenue Machine | Michael Russell E8773 / 100The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86The $0-Down Hotel Deal That Still Cost $1.5 Million | Christian Osgood E85
From $50 in His Bank Account to a 140-Key Hotel in Italy | Emanuele Pani E83
This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82