The Hotel Growth Podcast · 2025-12-15 · 43 min
In this episode of The Hotel Growth Podcast , Adam Hamadache is joined by Wendy White , Director of Sales & Marketing at Kew Green Hotels, to unpack the real-world pressures facing branded hotels in today’s market. Wendy shares her journey from glass collector to group sales leader and gives a candid take on what it really takes to grow in 2025 - including how to compete with luxury experiences, cut through digital noise, and stay visible in a crowded OTA-dominated space. We cover: Why CRM is the most powerful tool in a modern marketer’s kit The real challenge of staying competitive in secondary locations Her views on event clustering and the feast-or-famine effect Why data, personalisation and segmentation are the keys to conversion How hotels should approach tech, marketing budgets and brand platforms If you’re running a branded hotel - or managing one - you’ll get plenty of practical insights from this conversation. One key takeaway: “New business, new business, new business. Without it, there’s no business.”
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