The Halo Effect · 2026-05-13 · 45 min
In Episode 45 of The Halo Effect, Ashleigh and Michael are joined by Paul Griffiths , Head of Commercial Growth and Strategic Partnerships at GuestRevu and Co-Founder of Next Wave Hospitality . Paul's hospitality story begins the way so many do, with the odd silver service shift at sixteen, and pulling pints behind the bar through university, The medical biochemistry degree might be a little less usual. After a brief stint trying to leave the industry behind, Paul found his way back, and has spent the last decade working at the intersection of hospitality and technology, helping hoteliers around the world better understand their guests and use data more meaningfully. In this conversation, Paul shares what eight years at Guestline taught him about the realities of hotel operations, why guest feedback and online reputation now sit at the heart of commercial performance, and how AI is changing the way guests discover, book and experience hotels. He talks through the friction points hoteliers can't afford to ignore and explains why a single point increase on a five-point review scale can support an 11.2% price increase while maintaining occupancy.
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