The Growth Operator with Fexingo · 2026-07-14 · 10 min
In this episode of The Growth Operator, Lucas and Luna explore how B2B sales teams are using AI to coach reps on live sales calls in real time. They dive into the specific case of Gong, which analyzes millions of sales conversations to flag gaps in discovery questions, objection handling, and pricing discussion. Lucas shares how one mid-market SaaS company used Gong's real-time coaching prompts to lift its close rate by 12 percent in one quarter. Luna pushes back on whether real-time nudges distract reps, and Lucas walks through the data on when the tool helps and when it hurts. They also touch on how competitors like Chorus and Jiminny approach the same problem differently. The episode includes a candid look at the adoption curve - early adopter sales VPs rave about it, while veteran reps sometimes resist the software telling them what to say next. If your team records calls and wonders how to turn that data into better performance, this one is for you.
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