The Growth Agenda · 2026-04-13 · 45 min
Most companies don't struggle with ambition when it comes to growth. They struggle with consistency. In this episode, Brian Andersen and Mikkel Bach-Andersen discuss why growth often falls short - not because of strategy, but because of the system behind it. Based on The Growth System , they break it down into three core layers: • Strategic focus - where to compete (and where not to) • Commercial architecture - how you actually win in the market • Execution capability - how you turn it into consistent results They also get into what typically goes wrong in practice: • "Fake focus" where priorities don't change resource allocation • Commercial models that evolve randomly instead of being designed • Execution that looks busy but doesn't compound If growth feels uneven or overly dependent on individuals, this is a more structured way to think about it. The full whitepaper is available on Mikkel Bach-Andersen's LinkedIn.
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