The Growth Agenda · 2025-10-14 · 47 min
Three years into the GenAI wave, many enterprises are still experimenting without seeing real outcomes. In this episode, Mikkel Bach-Andersen and Hannibal Herforth share what is actually working inside large, global B2B organizations. In this podcast they explore how commercial teams can: Move from hype-driven experiments to measurable value Build a swarm of narrow assistants that free time for creativity and strategy Shift from IT-led moonshots to business-owned AI adoption Create the right governance, guardrails, and change management to scale AI across functions This episode provides a grounded perspective on how to make AI assistants a real source of productivity, creativity, and commercial impact.
#51 - Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine - Six Levers for Profitable Growth55 / 100
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#50 - Mikkel & Brian: The Growth System - How to "Design Growth" in B2B Companies
#49 - Martin & Oliver: Kink the Curve - Change Your Growth Trajectory
#47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift Possible