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Beyond Belief: The Hidden Driver of Behavior Change with Nir Eyal

The Good Leadership Podcast · 2026-07-14 · 46 min

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Episode notes

What if your motivation problem is actually a belief problem? We often assume that knowing what to do and understanding why it matters should be enough to change our behavior. Yet knowledge rarely produces lasting action on its own. The missing ingredient is often the belief that our effort will make a difference. In this episode of The Good Leadership Podcast , Charles Good speaks with Nir Eyal , New York Times bestselling author of Hooked , Indistractable , and his new book, Beyond Belief . Nir explains how beliefs function as working models of reality, shaping what we notice, what we expect, how we feel, and what we ultimately do. Rather than treating beliefs as unquestionable truths or relying on empty positive thinking, he offers a science-backed approach to developing beliefs that are useful, empowering, and open to revision when new evidence emerges. This conversation is not about pretending that obstacles do not exist. It is about developing beliefs that help us see reality more clearly, persist through discomfort, and recognize where our actions can meaningfully influence the outcome. NIR EYAL is a globally recognized authority on behavior change and human potential.

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