The Global Marketing Show · 2026-04-23 · 39 min
This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe - covering EU market entry, compliance, ISO certification, CE marking, labeling, and localization. Andy Mura, the Head of Marketing at Kertos, the AI-powered compliance automation platform, unpacks how regulatory requirements, certifications, and language nuances directly impact your ability to win business, meet EU standards, and scale internationally. Learn where global companies get tripped up, how compliance influences trust and revenue, and why localization goes far beyond translation when entering regulated European markets. If you're planning EU expansion, navigating CE marking, or selling into compliance-driven industries, this episode will help you avoid common pitfalls and accelerate market access. Specifically, we cover: Where EU expansion actually breaks down: The exact points where companies lose momentum - certifications, data privacy requirements, and inconsistent messaging that delay deals, partnerships, and approvals.
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