The Get Paid Podcast · 2026-05-29 · 48 min
Jason Zook and his wife Caroline spent eight years building Wandering Aimfully into a coaching program doing over $30,000 a month in recurring revenue. Then they shut it down - on purpose - at the peak. In Part 1 of this conversation, Jason walks Claire through how he and Caroline started working together (it involves lion makeup), the pricing shift that took them from $5K to $30K a month, the "enough number" exercise that's been guiding their business for years, an important apology, and the decision to close it all. This is Part 1 of a two-part conversation. Stay tuned for Part 2, where things get... messier.
Jason Zook: From "This Is Hell" to a Sustainable Vibe-Coded Offer73 / 100Cathy Mazak: $96K Launch After a 3-Year PlateauEllen Yin: Why I Retired My Best-Selling ProgramWhat Sponsoring Gave Me That Attending Never DidVix Meldrew: Turning Around a Launch Flop and Ending With 82 New Clients