The Future Is Bright Podcast · 2026-08-04 · 34 min
What does it take to run a 200-million pound law firm without ever taking outside investment or merging with a bigger name? Roger Bull, managing partner of Burges Salmon, joins Chris Batz and Howard Rosenberg to unpack the five-year strategy his firm just launched, one built on 25 listening sessions with roughly 1,500 people before the partnership board finalized a single objective. In a market where large international firms are distracted by questions of US mergers and office footprint alignment, Bull argues that a UK-focused independent firm operating through a flexible network of preferred international relationships can out-position competitors chasing scale for its own sake. What does strategic clarity buy you that a bigger balance sheet can't? The discussion gets into the governance mechanics behind that clarity: KPIs set across revenue, headcount, and technology deployment, a mid-point strategic review built in by design, and a board that revisits assumptions every six months rather than waiting for the next five-year cycle.
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