The Free to Grow CFO Podcast · 2026-06-24 · 41 min
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial - yet often missing - link between marketing and finance in DTC e-commerce. In Episode 15, Jon and Dylan explore a critical and often under-discussed moment in the brand journey: the DTC turnaround. When your targets are far from your actual performance, when cash is tight, and when growth has stalled - should you pivot, double down, or walk away? This episode is packed with hard truths and practical frameworks around brand revival, team evaluation, and the real levers that move the needle. This is essential listening for operators, founders, and marketers facing pressure to fix what’s broken, or decide if it’s time to fold. Key Takeaways -Not every ROAS problem is actually a marketing problem. -Define the right game before chasing better metrics. -Better unit economics improve marketing efficiency.
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Why Most Amazon Sellers Stay Broke (Even When They're Profitable)
How to Scale a DTC Brand With No Repeat Customers (The New Customer Dominant Growth Marketing Game Playbook)
Are You The Bottleneck In Your Business?
BONUS EPISODE: Ecom Scaling Show: Raising Debt vs Equity Financing for $10M+ Brands (Ep. 14)