The Fractional CMO Podcast · 2026-05-11 · 30 min
In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector. Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out. Kelly's LinkedIn - /in/kelly-dimkovska-55ba5636 We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.
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