The Fractional CMO Podcast · 2026-01-19 · 48 min
In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive. David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success. Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.
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