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Troy Arntsen | Crafting a Luxury Candle Brand with Voluspa

The Founder Hour · 2024-09-03 · 56 min

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Episode notes

Troy Arntsen, co-founder and president of Voluspa, transformed a simple idea into a global luxury candle brand renowned for its exquisite scents and impeccable quality. Hailing from Minnesota, Troy was a self-described "daydreamer" who defied expectations when he traded a promising engineering career for the world of essential oils. His decision, met with initial doubts from his family, was fueled by an unshakable entrepreneurial spirit. In 1999, armed with only a few thousand dollars and the unwavering support of his partner, Troy relocated to Southern California with a dream to create Voluspa. What began as a humble kitchen operation - where late-night candle pouring was the norm - evolved into a global brand, with Voluspa candles now sold in over 80 countries. The company’s success stems from its commitment to using premium, natural ingredients and a dedication to elegant design, setting it apart in a market saturated with generic offerings. Troy’s engineering background proved invaluable as he developed Voluspa’s signature coconut wax blend, a unique innovation that remains central to the brand's identity.

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