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#2155The Founder Formula66.0 / 100Get badge
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The Founder Formula

Hosted by Trace3

Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future.

46 episodes · publishes fortnightly · latest 2026-06-24 · ~39 min/episode

Rank

#2155

Substance

66.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#329 of 922

Best B2B Startups & Founders Podcasts →

Across the index

#2155 of 6182

Substance

Top 35%

outscores 65% of the index

Why it scores where it does

The Founder Formula ranks #2155 on The B2B Podcast Index with a substance score of 66.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Yoav Landman is a legitimate practitioner - he bootstrapped an open-source project into a publicly traded company over 15 years - and he is not a career podcast guest. However, his answers frequently stay at altitude rather than drawing on the deep operational detail his biography could support.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

A handful of genuinely useful framings emerge - AI's governance deficit creating a binary tsunami, the liquidity-software vision - but large stretches are consumed by naming etymology, recycled founder clichés, and high-level product pitches that add little for a B2B operator. The insight-per-minute ratio is poor for a 28-minute episode.

“AI is very good at generation, it has the iq, but it's really, really bad at governance”

“we are facing a tsunami of binaries. We are creating more source that gets translated to more binaries, more releases”

Originality

12.0 / 20

The governance-gap framing for AI and the 'liquidity software' concept are modestly fresh, but the founding advice section is a parade of well-worn maxims and the supply chain security narrative restates widely-circulated industry talking points without a new angle.

“AI is very good at generation, it has the iq, but it's really, really bad at governance. If you take uh, these characteristics, um, it actually creates a risk that needs to be managed”

“Today we are calling everything, we're calling all these uh, liquidity software”

Guest Caliber

17.0 / 20

Yoav Landman is a legitimate practitioner - he bootstrapped an open-source project into a publicly traded company over 15 years - and he is not a career podcast guest. However, his answers frequently stay at altitude rather than drawing on the deep operational detail his biography could support.

“we got the first A round from Gemini. Uh, it was uh, three and a half million back then in 2012”

“Jeffhog today is serving the majority of the Fortune 100, uh, more than 80%, sometimes 100% of the Fortune 10 depending on the sector”

Specificity & Evidence

14.0 / 20

The episode offers a handful of real data points - 20,000 installs in six months, a $3.5M Series A from Gemini in 2012, ~40 supported ecosystems, 80%+ Fortune 100 penetration - but the competitive differentiation section, AI impact claims, and security risk arguments are largely abstract with no named competitors, customer examples, or supporting metrics.

“maybe in six months. There were uh, 20,000 installations of artifactory back then”

“we got the first A round from Gemini. Uh, it was uh, three and a half million back then in 2012”

Conversational Craft

10.0 / 20

The hosts ask exclusively narrative, open-ended softballs ('What was the first difficult moment?', 'What are you most proud of?') with zero pushback on any claim, and they spend meaningful airtime on company-name etymology and tagline jokes. When the guest raises the genuinely interesting AI governance point, the host's response is merely to paraphrase it back rather than probe further.

“What's one thing that you think first time founders consistently underestimate?”

“What are you most proud of?”

Standout episodes

  • Yoav Landman - Co-Founder of JFrog

    2026-06-24

    66

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 46 tracked in total.

  • Yoav Landman - Co-Founder of JFrog

    2026-06-24 · 28 min

    66 / 100

Frequently asked

What is The Founder Formula's substance score?
The Founder Formula scores 66.0 out of 100 for substance and ranks #2155 on The B2B Podcast Index. That puts it ahead of 65% of the B2B podcasts we rank and #329 of 922 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Founder Formula worth listening to?
Yes - The Founder Formula outscores 65% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts The Founder Formula?
The Founder Formula is hosted by Trace3.
How often does The Founder Formula publish?
The Founder Formula publishes fortnightly, has 46 episodes, released its most recent episode on 2026-06-24.
Which The Founder Formula episode should I start with?
Our highest-scoring recent episode is "Yoav Landman - Co-Founder of JFrog" (66/100) - a good place to start.

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Guests who've appeared

Yoav Landman

Topics this show covers

The themes that come up most across this show's episodes.

DevOpsHybrid Cloud DeploymentArtifactoryJFrog platformsoftware supply chain securityartifact repository managementcloud-native technologiessoftware governancepackage ecosystemsAI-generated software

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