The Forget The Funnel Podcast · 2025-03-12 · 48 min
Too many SaaS founders and GMT leaders confuse positioning with messaging - and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you. Georgiana Laudi ( Forget The Funnel ) and April Dunford (author of Obviously Awesome and Sales Pitch ) break down why messaging can’t work without clear positioning - and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts. If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem . Listen in to learn how to fix it. Positioning ≠ Messaging - Positioning defines who you compete against, what makes you different, and why customers choose you . Messaging is how you communicate that in different contexts . Why SaaS Teams Get This Wrong - Many founders try to “fix” messaging when the real issue is unclear positioning. The Problem with Guessing - How teams waste time on tactics instead of using customer insights to drive strategy. Why a Messaging Document is Non-Negotiable - April shares why teams without one end up in a game of "broken telephone." The PLG vs.
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