The Forget The Funnel Podcast · 2025-04-16 · 36 min
Most teams are messing up their opportunity to scale their product into higher-value deals - without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing. Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early - or not at all. Customers are confused. Deals stall. Others know it’s time to evolve beyond pure PLG - but aren’t sure how to layer in sales without breaking what’s already working. In this episode of The Forget the Funnel Podcast , Georgiana Laudi and April Dunford break down the real meaning of product-led sales, and the common mistakes that keep even experienced teams stuck - like unclear ICPs, poor qualification, and misapplied sales motions. Whether you’re adding sales to a PLG motion, or trying to make your sales-led org more product-led, this episode will help you avoid costly missteps and find clarity fast.
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