The FMCG Guys · 2026-06-17 · 55 min
Andreas Reiffen , CEO of Pentaleap and Troy Townsend , CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact on shopping, and what retailers need to do to build more profitable and scalable media businesses. Tune in to hear about: Why Pentaleap and Zitcha concluded that their solutions are complementary rather than competitive. How retail media has evolved from simple onsite advertising into a broader omnichannel ecosystem spanning stores, ecommerce, and offsite media. The challenge of fragmentation in retail media and why retailers need more unified technology stacks. Why connecting merchandising and media teams is becoming essential to maximize retailer profitability. How smaller retailers can unlock incremental retail media revenue and compete more effectively with larger networks.
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