325. Frouke Hakstege, Global Commerce Director at FrieslandCampina in Partnership with the LEAD Network: Women in Sales, Dual Careers, Raising Children, Mentorship v Sponsorship, from Conversation to Action

Episode notes

Watch on YouTube: In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina 's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter. Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership.

• 330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery58 / 100
• 329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse
• 328. Troy Townsend, CEO at Zitcha and Andreas Reiffen, CEO at Pentaleap: Foes to Friends, Future of Retail Media, Orchestration + Rankings, Unheard Solutions, Breaking Silos, Managing complexity
• 327. Alina Nickolson, CEO EECM (Direct and licensed markets) at Suntory Beverage & Food: From Lab to GM, Permanent Transformation, Mentoring v Coaching, Career as a Subway Map, High Performance
• 326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging