The Fintech Marketers and Leaders Podcast · 2025-03-21 · 39 min
Send a text In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup. Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,000 users. Join them as they cover topics such as: Navigating product pivots based on user feedback Using data-driven marketing and iterative learning Building strategic brand partnerships from startups to major retailers Overcoming open banking adoption challenges Driving loyalty and retention through hyper-personalization The role of AI and future innovations in financial inclusion If you're in FinTech, growth, or product development, this episode is a must-listen! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here . We appreciate you. Don't forget to
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