Customer-Centric Outreach: Andrew Davis with TextUs on Fast Response and Multi-Channel Touchpoints

Speaker A: Uh, a text message always gets read. 98% of all text messages are read within the first three minutes. If you don't have somebody who's, who's willing to text you during a deal or during a conversation like, you probably don't really have a real deal, strike while the iron's high, as quick as you can. Basically, people are afraid to take the risk on a solution. Basically they just don't understand that the impact of them not making a decision is going to continue to hurt their business.

Speaker B: Welcome to the Entrepreneurs Lockbook podcast. I'm your host Zach Bernard. You can find me on social at. It's Zack B. In each episode I bring on experts, experts from various industries for you to learn about their strategies and insights driving X business growth. Today we're joined by Andrew Davis, SVP of Marketing and Sales at Text Us, a business texting platform built for B2B sales and recruiting team. Andrew has actually spent over 15 years in B2B SaaS marketing across demand generation, product marketing and revenue leadership at companies like Fishbowl, every commerce and service fusion where he basically held every role from Director of Marketing to VP of demand. And he's basically seen like the, the go to market side of things from like every angle. Building culture that outlasted him, launching startup that didn't quite work out, but also helping take a business from 10 to 16 million dollars in just one year. He's also a former video producer turned marketer which kind of gives him a, a unique perspective and more of like a creative lens at uh, a lot of people like the, the revenue leadership side of things don't have and funnily enough, uh, not really Andrew's first rodeo. He actually runs his own podcast, the 98% podcast. But Andrew, it's great to have, have you on the show. Welcome aboard.

Speaker A: Thanks for having me Zach. Excited to be here.

Speaker B: I love it. Well, one of the things I always like to ask as ah, it is a business podcast and I mean you've been across the block to put it very simply. I'd um, love to understand or hear from you. To be honest, if you had to like restart your career from scratch because you've been in a couple different places here, what's maybe like the one thing that you feel you would do differently?

Speaker A: Um, I always joke that if I could go back and start from the uh, beginning I'd be a developer, um, and build product, uh, more than market it. I love the creative side of it but um, when I joined SaaS and I started seeing the impact that has on business. Um, you know, you, I just had ideas left and right, honestly. And I felt like developers had. Developers probably wouldn't say this, but I feel like developers, uh, or engineers by trade have an advantage in the, in the startup world because they can actually build a product and take it to market. Right. Um, they may just not know how to market it or sell it or something along those lines. Where marketers or salespeople by trade, um, can market an idea or sell an idea, but they can't build it. And usually building it is the, is the expense expensive part. Right. Uh, marketing and sales, um, they typically pay for themselves and then some if you're doing them, if you're doing it correctly. So I'd say I do that. Um, kind of like sub branch to that. Zach is, is. I would, I'd probably just take more risks honestly. Um, in, in my younger, uh, in my younger days, um, it's harder to take risks with family. Not to say that you can't do it or anything along those lines, but there's obviously more calculated risk associated to that and responsibilities and things along those lines. Man, if you're young out there and you know, um, maybe you don't have a financial, financial burden of children or a mortgage or something like that, like, go for it. Like honestly, you have an idea, just like go for it. Right? Um, yeah, because, uh, Because I promise you, you'll look back and think, man, that I had all the time in the world to do it then. You know what I mean? So I'd probably say those two things. I know you asked me one, but I gave you two.

Speaker B: All good. I mean it's interesting that you mentioned the do aspect of things because I swear I've had a similar perspective. Like probably like a couple years before, like AI came into play, I was like, I have so many ideas of things that I want to build, but I have no clue how to build it. So I'll just leave that out of the equation for now. Maybe we revisit it. But I have the exact same perspective as you, like the doping side of things. And I mean, I think this someone also maybe comes from like the creative aspect of things that you have with your background. Like you're probably just very creative person. You have all these ideas but getting them built, that's a totally different story in my opinion.

Speaker A: Absolutely. And I'm a sucker for a good ui. I love a front end, uh, that is just a good looking product. I joke with our engineering team at Texas all the time. Um, When I ask about UI updates or whatever and they always ask is there a specific need? And I just go, no, I'm just a marketer. I just love a good ui, you know what I mean? It's a marketer's best friend in the SaaS space.

Speaker B: Uh, oh, I'm like, you like I've been building some internal tools and then I've probably been spending too much time on like the UI side of things, making sure it's like, looks amazing but does it really matter here?

Speaker A: Yeah, yeah, but we're all, we're all

Speaker B: guilty of that on some level here. Um, but for anyone, that's because, because you mentioned like text us and I know I gave a little bit of a description before we started the conversation here. For anyone that isn't too familiar with text us, can you like walk us through like what you do and how it fits into like the, the sales and like recruiting teams like day to day, like what kind of problems are you guys solving when it comes to the work you guys are doing there?

Speaker A: Absolutely. Um, so, so Texas is a business SMS messaging, uh, platform that's really designed to increase engagement, um, and uh, and produce more pipeline, primarily used for um, either go to market teams or recruiting teams, um, that are trying to reach candidates. Um, but really the pain that that texta solves for, given all our features and integrations, it really helps marketers uh, engage more leads and then it helps salespeople move more leads and deals through the funnel faster basically. Right. Um, and we know this because the data is very clear to us when texting uh, is involved in a multi threaded communication, um, deals move faster, uh, leads convert to opportunities and pipeline faster. Right. And so um, it's just a, it's a medium that uh, is more personal and really just hey, it continues to get those people that, that typically stall either on a contract or a negotiation to respond, um, or something along those lines. And so we, we um, we specialize in those areas and we've built the platform specifically to solve for those needs because we noticed a dip in the traditional tools of email and phone. Um, LinkedIn still seems to be pretty popular and work quite well. But um, SMS is a really strong tool and for the marketers out there with RCS and WhatsApp and all these other channels, it's becoming widely adopted uh, as a channel for getting their message out.

Speaker B: Yeah. And I think even for sales teams, I know you talked about that a little bit, but it's an interesting dynamic because I feel like a lot of people are going to stick to email. They might involve like a bit of warm calling or maybe like some cold calling. But texting works like pretty well too because a lot of people, they don't like to just pick up the phone. They see a text. There's probably a high likeliness that they'll answer the text. I mean I know, I know you definitely have more data than I do, but I know from our limited texting experience we've done some a B test and we've booked more calls by just sending like texts to people. Sometimes it was like that's an interesting one. Like you would think it would be

Speaker A: total opposite but yeah, no, um, and that's only going to grow if you think about like human behavior and um, in the generations that are making decisions for business now, you know, the generation below me jokes that they will never pick up a phone call. You know what I mean? And so Apple and Google are building features into cell phones around that specifically, you know what I mean? But a text message always gets read. Um, 98% of all text messages are read within the first three minutes.

Speaker B: Yeah.

Speaker A: And um, and it's just a uh, it's a really uh, personal uh, communication back and forth, one on one. Um, and um, you know, whenever I get, whenever I get somebody that pushes back on that say hey, it's almost feels like it's too personal or too close. Right. I always kind of say back because if you don't have somebody who's, who's willing to text you during a deal or during a conversation, like you probably don't really have a real deal. You know what I mean? Only want to do email or something along those lines. And so um, it's absolutely uh, growing, it's absolutely effective. Um, it's nothing new. For what it's worth. I just think there's a lot of question marks that are probably around compliance and legalities of SMS versus email or phone or something along those lines that are absolutely addressed with the Text Us platform and we're very well aware of and build features for um, but the engagements do not lie. Um, we have a state of engagement report out that I would encourage anyone to go read but it breaks down engagements by industries and use cases, whether it's marketing, recruiting, sales, whatever it is. And um, it beats email and everything basically. Right. And so um, if your email is dying, um, Text us is the next call you should make.

Speaker B: Yeah, it's interesting. I mean I'd love to hear if there's any like, I mean, I guess use cases In a way for like sales teams, like historically, like what you've seen, do you see like most people integrating like multiple like touch points where it's like hey, like email calling, texting, or sometimes literally just email and then texting. I imagine you have a lot of data, so maybe there's a few things that you've seen. But I'm always curious because we do obviously do outbound as well here.

Speaker A: Yeah, absolutely. Um, so, uh, we always recommend multi threading. Um, so we always recommend uh, um, uh, uh, doing as many channels as you can. Phone, email, LinkedIn, whatever, whatever it is, especially in a B2B sense. Right, of course. And so, um, but we know if you, if you only can choose one, we'd rather you choose texting, even if it wasn't us because. Because your results will be higher. Right. And uh, the use case, especially from a sales standpoint is always put post first conversation. Right. Um, whether that's a discovery in your sales cycle or a demo or um, a cold call even that got picked up. Right. A text message after is always usually well received. Um, after that. Um, we're not big proponents not to say that you can't do it and it's not allowed because it definitely is. But um, mass outreach at the top of the funnel. Um, we don't recommend for sales use case only because, you know, can happen a lot with opt outs and things along those lines. Our recommendation on the sales side specifically is more after that first conversation, create that connection via text. And now you have a channel that is, is very highly likely to get a response whenever you reach out. So if you need to reschedule a call or you have a question about um, one of the an MSA or you have a question about uh, pricing or something along those lines, you have that channel, right. And um, you know, a lot of people kind of come back to us, Zach, and say, yeah, I do that already. I do it on my personal phone. Right. And it's okay, great, good, I'm glad, I'm glad you're, you're opening that channel. Is all of that logging in your CRM? Can you report that back to your, your managers or your executive team and say, hey, actually deals are moving because of this and I can show it to you, right? Yeah. Ah, can you do it out of your CRM and have the activity log and the inbound and the outbound messages so, you know, somebody else can pick up that conversation or whatever it is? And you know, that's just one example. Right. And so, um, I Do recommend, you know, if you could start today with your personal phone. But I don't recommend scaling at that level because it's very, very difficult to do that and track it. But after first conversation is usually the biggest use case we see on the sales side more than anything else of. Hey, had a great conversation with you today Zach. Really appreciate it. Just sent you over an email with all the information. Let me know if you have any questions. I'll follow up in two days. Basically right. Super easy opens up a line of communication. Somebody can send a thumbs up back or whatever it is. Um, and then now you have, now you have that open and um, you know, now you can reach them really wherever they are at that point.

Speaker B: Yeah, like I feel texting is just becoming like the natural thing where it's like I can't talk right now. Just text me. A lot of people just like, yeah, text me. I'll respond fast. You often see that and uh, people's text or uh, voicemail and everything. So I think that's definitely an important one. All levels. We'll get to that later on. But I feel like it helps to bring decisions forward here. But one thing I wanted to touch on because you mentioned it very briefly, the compliance side of things, there's a lot of misconceptions around that where people are like, oh, I uh, can't send sms, certain people and am I going to get fined? I what was it like in Texas? I think that there was like some law, laws passed, it was like press, it was like crazy. I don't remember exactly what it was but I saw it on X or Twitter. I was like, okay, maybe let's stay away from sending SMS to people in uh, Texas here. But a lot of people here like texting customers and directly compliance risk, that's like the first thing that they're thinking about. I'd love to understand what's actually like the reality there and what do most companies kind of get wrong about it here?

Speaker A: Um, most companies get wrong, um, the fact that they um, they think that they have to go through a, every single time they want to send a text message, which is not true, um, at all. Ah, there's a couple compliance factors associated to it. Um, the campaign registry or tcr, uh, compliance as well. We'll get you set up on that. Um, and um, that's a compliance process that basically um, allows you to send types of text messages whether they're for marketing or sales or something along those lines. And then the bigger one that a lot of people, um, probably have heard of, but don't necessarily know a lot about, which is 10 DLC compliance, which stands for 10 digit long code, um, which is the traditional phone number that you know, you and I have on our cell phones and most people have here, at least in the United States. Um, and um, that's a compliance of opt in basically to say, hey, my business wants to send text messages on behalf of its business basically. And uh, um, they have to get approved for it. So there are certain requirements associated to that. You submit that information over to us, we get it to uh, the necessary parties and um, you know, it may come back and say, hey, we've got to change something on your privacy policy basically or we've got to update your form or something along those lines. You know, some forms have the, the checkbox that say yes, I opt in basically, right? Email, um, is an opt out, uh, channel. Um, here in the United States texting, uh, is an opt in channel. But um, there are multiple ways to opt in. It's not just hey, I got to fill out a form and everything along those lines, right? Um, there are opt out language, um, settings that could be in the system that are sent out basically with your first message and as long as that's there, um, that passes uh, a compliance and carriers are happy. Um, and then um, we, you know, we have keyword opt ins. So I'm sure you've had that before with automation. I'm sure everybody has where you text a certain word to a number, um, and it can kick back automated messages based off of the branches or the trees that you want to go down that you've built in the system. That's an opt in compliance as well. So there are lots of, of, of ways to do it. The biggest things to keep in mind is um, one, you don't want to be spamming, right? You don't want to just be blasting a list of 20,000 contacts that you've never talked to before. Like, yeah, it's probably not the best idea, right? Um, I would advise against that. Right? But if you have customers like you want to, you want to open up a customer service channel basically and you want to talk to your customers via text and give them that option. There are many ways to remain compliant, um, when you're texting them, um, and not get yourselves in um, you know, texting purgatory or suspension or anything along those lines. And the good news is, is like if you find the right texting provider, um, they have features that monitor all of that, um, and kind of keep you in the loop. And actually some, you know, AI built in that actually tells you, hey, the message you're writing may get looked at, um, from a compliance standpoint, so you may want to reword it this way. Right. Um, or as you're writing it, it tells you how good your message is. Right. Or if you're using something that may flag a carrier or something along those lines. Because the carriers do care. Um, the carriers out there that run all the major cell networks and everything, they. They're the ones that require this, you know, and it's. It's not a federal regulation. It's. It's a carrier regulation at the end of the day. And so, um, yeah, I think the biggest misconception, Zach, is, is that people think they have to go through this crazy loophole, um, you know, every time they want to do a campaign or multiple times. And it's really not. It's, hey, if, you know, we get you signed up, we get you through that process, takes a couple of days, um, uh, to kind of finalize it. And then when you're up and running, then it's just monitoring and making sure you're being good texters. And that's really where our team comes in and is, you know, helping you out with that along with the features.

Speaker B: Okay. Yeah. Because, I mean, I've heard different perspective from like, everyone, so I'm happy that I could hear from someone that they all have them.

Speaker A: Yes, there's some misconceptions out there for sure, but, um, they're, um. Yeah, we wouldn't, we wouldn't be around for, you know, 13 plus years as a business if, uh, if, if we didn't know how to, how to. How to manage this.

Speaker B: Fair enough. And one of the things that, uh, like I was doing like a bit of research on, um, one of the things they talk about is like, the response time being like a very underrated lever when it comes to more. Obviously, it's like the sales side of things. But I'd love to hear, like, why does, like, how does fast a team respond? Why does it matter so much? I mean, I've seen speed to lead, obviously, like, it works like, very well. But what's kind of like the disconnect that you typically see between how important teams think about it versus how they actually operate and do it? Because a lot of people are like, yeah, it's really important, but they don't actually act upon it. Yeah.

Speaker A: And it's crazy that they don't, because automation is better than ever today. You know, um, um, speed to lead is, is extremely important, um, and has been for some time, but I actually think it's more important now than it ever has simply because humans attention span I feel like is getting shorter and shorter on, on anything. Right? Um, if you're on social media, that's pretty clear, you're scrolling constantly. Right? Um, even on your phone, right? You've got email, you've got LinkedIn apps, you've got WhatsApp, you've got Almost, you know, a family group chat, like constant, constant notifications coming up. Um, right. And that's just communication channels. That's not news and games and whatever it is. And so I think attention span is um, limited more than it ever has been. Um, and so we really kind of believe in this Strike while the iron is hot. Right? Like they're on your site, they fill out a form, they've either downloaded your content, requested a demo, uh, wanted to learn more about your services, whatever it is that you provide as a business, strike while the iron's hot as quick as you can, basically because speed to lead shows um, the higher likelihood of closing a deal is the faster you get in front of them basically. Right. And so I think this whole kind of mentality of um, hey, I'll follow up tomorrow and businesses are still doing that, right? Um, hey, I'll follow up tomorrow or those, it'll still be kind of a topic for them, uh, tomorrow, um, or even in a couple of hours is. No. And it really is dependent, Zach, on the industry as well, for what it's worth. Insurance agencies, for example, um, somebody puts in a quote for like, let's say life insurance or auto insurance or something along those lines. Speed delete is the number one KPI, uh, in terms of uh, impact to whether or not you earn that business. Right. And so texting obviously is instant, right. Goes out and it's on that person's phone within. Within seconds. Right. Um, and I think there's, I think there's a stat. Um, I could butcher it here.

Speaker B: 391%.

Speaker A: Yeah. Yes, exactly. Exactly 300 and it's. 391% more. Uh, uh, uh, what is it more

Speaker B: likely than the first 60 seconds? I think, yeah, it's the first 60

Speaker A: seconds of the insurance agency.

Speaker B: Yes.

Speaker A: You're educating me here on this, right? Yeah.

Speaker B: You're gonna say it. So you got it?

Speaker A: Yes, absolutely. It's um, it's the higher likelihood if you follow up within the first, the first 60 to 90 seconds as an insurance agency alone. Uh the probability of you winning that business triples quadruples, you know almost. Um, it's crazy in, in that industry. And, and you know we did a webinar a little bit ago um with ah, a pretty awesome insurance agency um that we talked through these things exactly with them and, and um, it's very clear, it's very, very clear um that that texting is ah, is king uh in that industry. And then there's other industries right, like B2B SaaS for example. You know it's a, it's a pretty standard playbook there. You want to follow up while somebody's thinking of that because competition's um, big and um, and they probably have competing priorities for budget or whatever it is. So make sure that you stay top of mind for them more than anything else. And then you know there's other industries but speed delete is really important and that's texting really helps with that KPI more than anything else. Um, and then you mentioned response rate as well. Like speed to lead will also increase your response rate, you know. Yeah, um, response rate will, will go up instantly with, with sms. I, I, I, I'm not a huge betting man but if I was I, I, I'd bet it every time that SMS is going to be email on that and is going to be phone for sure. Um, when you send a text, for what it's worth, you know it, it, it doesn't say probable spam or potentially spam like a phone call does. Um, you know what I mean? Um, and uh, and you can be straight to the point uh with it. That's usually what good texting is. But um, speed to lead is a leading indicator of response time. Right. Response time is critical to hitting your quota or hitting your monthly goal or whatever it is that um, you know your success is measured on.

Speaker B: Yeah but I like what you mentioned like the probable spam because if you look at the, any like sales channel like Outbound, if you're looking at uh email emails can go to spam happens very often you're dealing with deliverability issues. If you're thinking about direct cold calls. Same thing with like the Apple features and everything people get a little m like blocker and ask like what are you calling about and then it, it just like blocks that. But texting is like the one thing not if you're able to obviously navigate the compliance side of things, you do it properly, you follow like all the regulation, whatever that is, it can be a very effective channel. And I'm like uh, I'M having this conversation like myself, I'm thinking like hey, maybe maybe we should be doing more texting. Maybe we should be doubling on these side of things. I'm using this conversation like educate myself here. So.

Speaker A: Absolutely. Yeah. It's crazy. We say it all the time and in our, in our meetings. Like it's mind boggling how many people don't use it for business when they use it every day hundreds of times in their personal lives. You know what I mean? And um, and that's human behavior. That's just what it is. And in, in today's age like it feels more and more like human personal uh, lives and business lives are blended across in terms of like working hours or whether you're remote or anything along those lines. And so yeah those, those behaviors are going to bleed into business and texting is, is absolutely one of those that um, really drives a real, real engagement. And so yeah, try it out. Absolutely. You know, let's have a conversation after this call that can be very beneficial.

Speaker B: Fair enough. And we talked about like stats before. Like you know we talked about like that 391. There's another stat though. It's something I think it's like 65% of like pipeline end with no decision rather than like loss like a competitor or like another person or something like that. Like what's actually driving that and like how should sales and marketing team be rethinking what they're I guess like measuring as a result here?

Speaker A: Yeah, I think, I think what's driving no decision, um, and what we mean by no decision is is is businesses that decide to not implement any solution, not just your solution but any solution to solve the problem that they're trying to solve basically. Right. Um, and I think what's driving that is um. One, I think there's a lot, I think there's a lot of solutions out there that say they can do something that probably it probably could but there's no guarantee associated to it. Right. Or there's no um, data or proof or anything along those lines. A good track record. Right. And so um, I think that's. That that's one. Right. And people get burned by solutions. Right. Tech stacks are huge. It feels like at times at orgs. So I think that's one and then two, I think people are afraid um, to um, take the risk on a solution basically. Right. Especially when it's not traditional. Right. Email is a very easy thing. It's been adopted for decades. Decades of business communication. Right. And slack, um, took a little bit um, to kind of adopt in, in the workplace. And now it's, it's probably beating email in terms of internal communications and business I would imagine, um, and everything. And so I think there's an adoption factor associated, associated. But I think more than anything, people just get stuck. They get stuck and they have a hard time, uh, picking out the good from the bad in the herd of who they're shopping for or what pain point they're looking for, uh, or solution for their pain point. Excuse me, they're looking for, um, and I think they just get so overwhelmed that they're stuck because no one stands out. Right. Um, and not to always bring this back to texting, but texting is a way to stand out. Right. Not everybody is doing that. And so, um, let's say you sell on your customer service like you're a very good service provider and you say, hey, listen, you can go to anybody for uh, digital advertising. Right. But what you're gonna get with us is a white gloved, really good customer service. Like I've heard that pitch a thousand times, honestly, like in my career. Yeah, I'm sure your customer service is great. Right?

Speaker B: Yeah.

Speaker A: But the best companies out there have multi thread with me, um, and I can reach them in multiple ways. I can think of a CSM right now at a company that I took a risk on probably eight years ago. And I love them. I still follow their, their brand. They're in the video marketing space specifically. Um, and their csm, uh, uh, would text me and would message me on LinkedIn and she would never just be like, hey, send, you know, submit a ticket and I'll get to it. Basically it was always like, how can I help you? Right. I could shoot her a text, I could shoot her a LinkedIn message if I needed to. Right. Anything along those lines. And I really felt like their customer service was phenomenal, um, at that. And that's how you stand out, is actually showing it in the sales process and then following through, basically. Because listen, if they're shopping five solutions for a pain point, not all five of them are going to be texting. Right. And if you create that relationship, you create that connection, um, you're going to stand out that way. And if you find another way to stand out, before you know it, you're, you're, you're going to be beating out everybody else simply because you're talking to them in multiple channels.

Speaker B: Yeah, no, I like, like the multi threaded approach. I mean I feel that it's like multi, multi channel, like outbound if you're going to be reaching out on multiple different channel, but it's like the same thing with your customers. You also want to be able to be reachable via uh, a lot of different channels, always being like really easily reachable. I mean that's like the one thing. If you're able to provide a very good customer client experience, people are going to stay longer with you. You're going to get a higher LTV because you're easy to work with. But if it's the opposite, that's not going to work too well here. Um, but it's interesting. 65%. That's a big number though. So it means that if you can effectively navigate and adjust your approach, I mean you can capture a lot of market share doing that.

Speaker A: Yeah. Imagine cutting that closed loss reason in your pipeline in half. That's crazy. That's a huge impactful number.

Speaker B: Huge impact number.

Speaker A: And so, um, I don't think every closed loss reason will ever go away. For what it's worth, like, people just are reluctant to make decisions or um, you know, uh, uh, nervous about making a change. And for what it's worth, like, you know, being in marketing and sales, like there are a lot of salespeople out there that don't know how to handle um, hey, this is no longer a business priority or this is no longer um, ah, something that we're trying to explore right now. We'll circle back to it in six months. They don't know how to handle that rejection, you know, and um, there's a, um, there's there's a, there's a, there's a clear difference between the ones that can handle that rejection and then, and the other ones are like, okay, this is clearly they just don't understand that the impact of them not making a decision is going to continue to hurt their business. And so I need to uh, I need to sell on that value more than anything else.

Speaker B: Well, thought, well, I, I learned a good amount here today. Here. Andrews, I appreciate you coming on and I guess probably parting thoughts if there's like any company out there, like, hey, we want to like leverage texting, like we're, we're looking at texting. Any like, piece of advice. Obviously I know you guys use pretty great work, like text us. But if they're looking to implement texting within their approach, whether it's for their sales team, recruiting or even just as a, another touch point within their channel, is there like certain piece of the puzzle you would recommend them to look at first? Okay. Make sure you have this in place first and look at this and then consider this type thing or yeah, I

Speaker A: would say just um, make sure you know how you want it to work with your other systems. You know, your use case more than anything else. Um, so if you want to use it for marketing and sales like go to market, it's like okay, um, do you, you know, do you want automations, do you want workflows built in? HubSpot, Salesforce, Zapier, anything along those lines and make sure that solution can support that to its best of abilities and you know, don't be afraid to have high demands for that. Right. Um, and then the only other thing that I would recommend is um, there is so much technology out there and some of it's really bad. Make sure it's easy. Like it's not difficult to make an easy product in terms of uh, ease of use. So make sure that you know, if you have a larger sales team, right. And um, and maybe they're, maybe they're located all across the country or all across, all across the globe for that matter. Right. Um, make sure it's an easy to use platform that's easy to understand that can be adopted quickly because I think probably one of the number one killers of people who stand up texting and then um, kind of don't stick with it is not results related, it's adoption within the organization more than anything else. Um, and so you just gotta make sure that hey, it's an easy to use product that can be picked up pretty quickly and can be used in multi situations. Whether it's hey I want to text up at the CRM or I want to text on my business line on my personal phone, right. And have a mobile app for that or I really like Chrome extensions or whatever it is. Right. Like make sure you, they have that available to you. And uh, then it's funny that you

Speaker B: mentioned uh, that because I literally had a conversation today, someone saying like yeah, probably the biggest failure when you have a new solution or product is the implementation and like integrating it within your organization, having that alignment here. So I feel like that's always uh, a big part of the puzzle. So make sure you obviously get a good tool, all your ducks in a row and you'll be ready to rock and roll here. But Andrew, I want to thank you so much for coming on the show. We've never had anyone on like the texting side of things. It's always an interesting conversation. I know I definitely learned a couple things but love being a first for Anyone that wants to get in touch with you, get in touch with Text us. Get in, uh, just look at what you guys are doing. What's kind of the best way to do so here.

Speaker A: Yeah, absolutely. If you're interested in Text us or really just learning about texting, we have tons of free solutions on our website. Text us.com. um, uh, you can go there. There's templates on there. Even if you don't use Text us, you can use our templates. Right. And pull those down. There's videos, there's um, best use cases, data and you know, benchmarking anything along those lines. Um, if you want to get a hold of me, I always love connecting with people on LinkedIn, especially if they're, you know, struggling with something specific that I can either help them out with advice or actually with a solution that you know, um, that we provide. Um, you can always find me on LinkedIn, Andrew, uh, Davis, CMU. Um, and uh, I'll connect. I connect with everybody that sends me a personalized message. So if you send me a non personalized one, you know, you'll probably just be added to the queue. But um, if you send me a personalized one that definitely makes its way to the top. So um, we'll always reach out and then you can text me if you'd like. My, my text list number is on my LinkedIn. Uh, feel free to shoot me a text. They all hit my personal phone and um, uh, uh, would love to uh, show how the product works, uh, in real time.

Speaker B: Cool. Well, we're gonna add all those in the show notes if anyone wants to check that out here. But yeah, I appreciate you coming on the show here and to our listeners, if you've enjoyed this episode. Don't forget to like subscribe, review all that fun stuff. Reach out to Andrew here and then, yeah, until then, keep pushing and uh, we'll see you in the next one.