
The EntreMD Podcast · 2026-04-27 · 19 min
Send us Fan Mail Missing a goal doesn't mean the goal was wrong - it means you need a better framework for what to do next. Dr. Una breaks down exactly what to do when the numbers don't land the way you planned. Ready for the next step? Book a call: A physician in the EntreMD Business School set a million-dollar revenue goal for the year. After Q1, she hadn't hit her quarterly target - and started wondering if she should shrink the goal altogether. Dr. Una's answer wasn't what she expected. In this episode, Dr. Una walks through the five-step framework she uses with clients when a goal gets missed: taking a breath before reacting, reviewing what actually moved (not just what didn't), analyzing the data to find what's working, building an upgraded plan, and - the mindset shift that matters most - choosing to be led by the vision, not the data. She backs it with her own story: setting a goal of 1,000 book sales in the first week of launching the EntreMD Method, landing at 850, and what happened in the years after that. The goal didn't fail. It just had more runway to run.