Why Smart Doctors Stay Stuck When They Know What to Do

1 - > SPEAKER_00: What you have control over is what you make 2 - > those circumstances mean. 3 - > You may say it's positive, it's negative, but really it's 4 - > neutral. 5 - > It just is. 6 - > Hi dogs.

7 - > Welcome to the OnTraMD Podcast, where it's all about helping 8 - > amazing physicians just like you embrace entrepreneurship so you 9 - > can have the freedom to live life and practice medicine on 10 - > your terms. 11 - > I'm your host, Dr. 12 - > Imna. 13 - > Well, hello, hello, my friend.

14 - > Welcome back to another episode of the Entre MD Podcast. 15 - > I am super pumped we get to have this conversation today. 16 - > And that is because I am so um intimately aware of how 17 - > radically we can change when we have access to the right 18 - > strategies, the right mindset shifts, and all of that. 19 - > I just had a fun conversation with the doctors who came to the 20 - > private practice summit that we hosted about a month ago at this 21 - > point.

22 - > And it was just a it was a reunion. 23 - > It was a fun meeting to get together, meet everyone again, 24 - > hear, you know, the things they're doing and the results 25 - > they're creating. 26 - > And if if I tell you I was blown away, I am that is an 27 - > understatement of understatements. 28 - > These doctors are radically changing their lives and their 29 - > businesses.

30 - > We're talking doctors who have hired, you know, hired and hired 31 - > a new uh clinician in their practice, hired new medical 32 - > assistants, getting their time back. 33 - > One doctor told me the I've gotten rid of the mental load, 34 - > right? 35 - > I got rid of the mental load. 36 - > I can I can really rest, I can take time off, I can have more 37 - > impact.

38 - > Another doctor has talked about having difficult conversations 39 - > with her team members. 40 - > And now her team members are all revenue generators. 41 - > So they're serving and earning. 42 - > They have revenue targets that they're chasing after and 43 - > they're coming up with ideas and all of this.

44 - > We had another doctor who, you know, really just walked into 45 - > this boss identity and is transforming her whole business. 46 - > I was like, oh my goodness, who are you? 47 - > And what did you do with this doctor? 48 - > Right.

49 - > And and and, you know, is the revenue changes to match and all 50 - > of that. 51 - > It was just a thing of beauty to see. 52 - > And it gives me so much hope because this is what I've always 53 - > known about physicians. 54 - > You're a physician, you're listening to this, you're 55 - > watching this, you're amazing.

56 - > And you have the ability to change and you have the ability 57 - > to transform and you are not stuck. 58 - > And yes, they say all these things about, you know, all 59 - > these challenges out here, but you are tough. 60 - > You can overcome challenges. 61 - > And I don't mean in a hustly way where you don't have a life.

62 - > I mean in a way where you can build your dream business and 63 - > you can build your dream life, you can decide the future you 64 - > want to have, curate it and walk into it. 65 - > So I'm it's just, you know, it's so exciting for me. 66 - > But at the time of this recording, we are at the end of 67 - > June, which means we're at the end of the second quarter of the 68 - > year, um, end of the second of the first half of the year. 69 - > And by this time, most people, not you, are completely, you 70 - > know, like disillusioned, if you will.

71 - > I came into this year thinking, oh my goodness, I will, you 72 - > know, throw away the last year. 73 - > Here's a new year, this new year is going to be amazing, and all 74 - > of that. 75 - > And a lot of times at this point, people feel stuck because 76 - > it didn't turn out to be what they thought it was going to be. 77 - > And, you know, it and it's particularly challenging when 78 - > you think about a smart physician, you know what to do, 79 - > you know what will give you the result, and you still feel 80 - > stuck.

81 - > Okay. 82 - > And you, you know, so you've read the books, you've been 83 - > coached, you have a written plan, you have all of this 84 - > stuff. 85 - > And so clearly it's not, it's not knowledge, right? 86 - > And you're like, I'm able to take great care care of 87 - > patients, I'm able to do all this stuff, but in a business, 88 - > it looks like I'm not sure what's happening here.

89 - > I'm I'm trying, but it's like I'm knocking my head against the 90 - > wall. 91 - > And that's whether you're starting, that's whether you're 92 - > growing, whether you're scaling, whether you're having these new 93 - > team members to bring on, whether you have this big 94 - > opportunity in front of you, whatever it is. 95 - > Today on this video, I am going to show you how to break through 96 - > the quote-unquote stuckness and start making progress. 97 - > I'm going to show you some of the things that I find are 98 - > getting in the way of physicians the most.

99 - > Okay. 100 - > And again, once you figure this out, everything changes for you. 101 - > Again, I was talking to one of the doctors of the 102 - > entrepreneurial business school, and she, you know, she was 103 - > sharing the transformation that she's made. 104 - > And she's like, it's for her, it's about 60 days, right?

105 - > And she is so blown away. 106 - > She has gone from being afraid of business, saying I'm not an 107 - > entrepreneur, saying I just want to take care of patients, even 108 - > though she had a private practice, to being something who 109 - > is show somebody who is showing up like the boss. 110 - > She just hired a great employee, right? 111 - > She had tough negotiations with vendors who, if I told you who 112 - > they were, you're like, what?

113 - > You don't negotiate with those people. 114 - > But oh yes, she did, right? 115 - > And like all of these things happening, revenue is different, 116 - > practice is transforming, and it's all because of some simple 117 - > shifts that she made. 118 - > So we're gonna talk about some of those today.

119 - > Okay. 120 - > So I'm gonna show you three reasons why smart doctors stay 121 - > stuck even when they know what to do. 122 - > Okay. 123 - > I'm gonna show you three of those reasons, and I'm gonna 124 - > show you how to fix them.

125 - > Okay. 126 - > And the first one is probably the most important, and that is 127 - > that a lot of times um the undefined past is still running 128 - > the show. 129 - > Okay, the undefined past is still running the show. 130 - > What does this look like?

131 - > This looks like, you know, I had a quarter where I wanted to 132 - > bring in$100,000 in revenue and I brought$75,000. 133 - > And we look at that and interpret it as a problem. 134 - > Okay. 135 - > So we're like, this is a problem.

136 - > I am$25,000 short, and then we start creating stories. 137 - > I'm not the kind of person who can make$100,000, you know, 138 - > like, you know, some people feel shame around it. 139 - > I wasn't able to hit my goals and all of those things. 140 - > And so we walk into the new quarter or the new season, the 141 - > new year, the new week, whatever that is, we walk into it 142 - > thinking there's a problem.

143 - > We walk into it ashamed of the mistakes or the failures that we 144 - > had. 145 - > And if there is almost nothing that is as crippling and as 146 - > paralyzing as that, right? 147 - > So we have this past and we just made up a story to make it 148 - > terrible. 149 - > And we're just like, this is the way our lives are, this is the 150 - > way our businesses are.

151 - > It just is what it is. 152 - > So we didn't hit a revenue target, or we had a really good 153 - > employee that left, and maybe they told us some choice words 154 - > before they left, or maybe there was a you know vertical you 155 - > wanted to bring in, and then that didn't work. 156 - > And maybe you want whatever that is, you got this one-star 157 - > review, all of these things, all of this undefined past, we let 158 - > it in, it just keeps continuing. 159 - > It's like baggage, it's like trying to run a hundred meters 160 - > when you have 50 pounds on your back.

161 - > Okay. 162 - > So what can we do instead of approaching it this way? 163 - > I want you to think of this this way. 164 - > Your past is not a story.

165 - > Your past is just a set of circumstances. 166 - > Okay, that you don't have control. 167 - > It's a set of circumstances. 168 - > What you have control over is what you make those 169 - > circumstances mean.

170 - > It is it is the story that you weave. 171 - > Remember, your past is not a story, it's a set of 172 - > circumstances. 173 - > And it you you may say it's positive, it's negative, but 174 - > really it's neutral. 175 - > It just is.

176 - > The past just is. 177 - > The question is, what does that then mean? 178 - > Okay, so let me let me pull up a few examples. 179 - > You wanted to bring in$100,000, you brought in$75,000.

180 - > Okay, crime a river. 181 - > A year for a year ago, you were bringing in 20. 182 - > Five years ago, you didn't even know you'd be an entrepreneur. 183 - > And so you can choose to see it as okay, I wanted to bring in 184 - > 100, I didn't bring in 100, I brought in 75.

185 - > This is amazing. 186 - > Like that's a story, and it's a story as it's a story, the story 187 - > of, you know, oh my goodness, we we can't hit 100,000. 188 - > We tried and we failed. 189 - > That's also a story.

190 - > Now, what story paralyzes you and what story inspires you, 191 - > right? 192 - > And so if it were me, I'm like, oh, what 75? 193 - > This is amazing, even though I went after 100 with all my 194 - > heart. 195 - > Now, I'm not only going to take that, I'm also going to say, 196 - > okay, what is the lesson here?

197 - > The lesson here is if you want to, so let's say maybe it was 198 - > me, I said this go for 100 and I ended up with 75. 199 - > But when I look at it critically, I use the same 200 - > strategies for 75, the same strategies at the same speed and 201 - > volume I used for 70, um, you know, it's for 75 for I had used 202 - > in the past on my way to 100. 203 - > And so, of course, it didn't work. 204 - > So now I have a story that is actually the win.

205 - > Like, oh my goodness, look at that. 206 - > We've never made 75 before, but we made 75. 207 - > And um, yes, when you want to experience a different result, 208 - > you're gonna have to do something different. 209 - > It may be a different strategy or a different volume or 210 - > different speed or applied at a higher level, like so maybe 211 - > targeting higher level people, whatever that is.

212 - > But if I do things the same, I'm gonna get the same result. 213 - > And so this past, instead of being a past, a story of 214 - > failure, is a story of progress and a powerful lesson. 215 - > Okay, now if this were a live session, I'll say if you got it, 216 - > type in the chat, I got it. 217 - > But if you got it, I want you to send me a DM and say, Oh my 218 - > goodness, Dr.

219 - > Una, the thing about the undefined past, thank you for 220 - > sharing that. 221 - > Like I got it now. 222 - > I've allowed my past to stop me, but now I understand exactly 223 - > what to do. 224 - > Okay.

225 - > Okay, so that's the first thing. 226 - > We cannot let and we cannot let the undefined past, you know, um 227 - > um control the show, run the show. 228 - > And the reason why I'm saying undefined is because left to 229 - > itself, your undisciplined mind will come up with a story. 230 - > If you do not curate the story of your past, your mind will 231 - > come up with a story.

232 - > And chances are 99.999% of the time, okay, it is going to be a 233 - > story that will cripple you, not empower you. 234 - > Okay, so are we saying make things up? 235 - > No, we're not.

236 - > We're saying in the midst of the when you look at the past, look 237 - > for progress. 238 - > Okay, look for progress, look for lessons, look for all of 239 - > that, and then curate your own story of the past, one that will 240 - > empower you to keep going, to keep moving, to keep pressing 241 - > on. 242 - > That's number one. 243 - > Number two, number two.

244 - > So we're looking at three reasons why smart doctors stay 245 - > stuck even when they know what to do. 246 - > Number two, you are protecting yourself from disappointment. 247 - > Okay, you're protecting like you're protecting yourself from 248 - > disappointment. 249 - > You know that if you started a YouTube channel, it will bring 250 - > transformation to your practice.

251 - > But you don't want to be disappointed by somebody who 252 - > comes in the comments and says something nasty about your 253 - > video. 254 - > You don't want to be disappointed that you're 255 - > thinking, oh my goodness, I'll get a thousand views or 200,000 256 - > views on this video, and then you only end up with 15. 257 - > Okay. 258 - > You don't want to be disappointed by any of any of 259 - > those things.

260 - > You don't want to be disappointed in the way you look 261 - > on camera. 262 - > And so, because of that, you could start or grow your YouTube 263 - > channel and you don't. 264 - > And it turns out you're leaving leaving tens, hundreds of 265 - > thousands of dollars on the table every single year because 266 - > you do not have a YouTube channel or you do not have a 267 - > YouTube channel where you're showing up like the boss you 268 - > are. 269 - > Okay.

270 - > You know that if you build a referral base, if I build a 271 - > referral base, this is going to be absolutely amazing. 272 - > I'm gonna have 12 people in my world, 24 people in my world who 273 - > preferentially refer to me. 274 - > You know this will change your life, but you think about the 275 - > disappointment of hearing a no, so you don't talk to them. 276 - > You think about how people perceive your business.

277 - > Maybe your business is not good enough, and then they'll find 278 - > out if they came any closer, so you don't do it. 279 - > So, because of your fear of disappointment, you do not talk 280 - > to your referral base, which is a seven-figure strategy, and 281 - > you're not using it. 282 - > You could show up on social media, but you think about the 283 - > trolls, and you're like, oh my goodness, I don't want the 284 - > disappointment, so you don't do it. 285 - > You can take your business to five million in revenue, but 286 - > you're like, what if I set the goal and I don't hit it, then 287 - > I'll be a failure.

288 - > And I don't want to feel that energy of being a failure. 289 - > So I'm not gonna set the$5 million. 290 - > We've done a million dollars for the last 10 years, and we're 291 - > just gonna keep it at a million dollars. 292 - > After all, the million dollars is a good amount of money, and 293 - > we just keep it moving.

294 - > So we're afraid of disappointment. 295 - > And so, because of that, even though we know what will work, 296 - > we don't do it. 297 - > We don't do it, right? 298 - > And so, you know, this comes up a lot when people think about 299 - > taking that next step.

300 - > So for us, we get to see it a lot when maybe we're talking to 301 - > doctors about the entrevine business school and all. 302 - > And we usually would meet them when they're like, okay, enough 303 - > is enough. 304 - > I'm ready to take my business to the next level. 305 - > That's usually when people reach out to us.

306 - > Whether they're like, you know, we we've we've been at 300, I 307 - > really want to take you to a million, or I've taken it to 3 308 - > million, but I don't have a life anymore. 309 - > And I want to know how to continue to grow without losing 310 - > my life in the process, or we've taken it to 2 million, but we 311 - > don't have any profits. 312 - > Clearly, I am missing something, right? 313 - > Like, so they decided I'm gonna make this big leap.

314 - > Okay. 315 - > And so then they come to us and they say, okay, this is what we 316 - > want to do. 317 - > And then, you know, and then we talk about the school, we talk 318 - > about the results we've gotten, we talk, talk, talk, talk about 319 - > our methods and all of those things. 320 - > And a lot of times they'll come back and they're like, I don't 321 - > think now is the time.

322 - > And I don't think now is the time, and I don't think I can 323 - > get a result. 324 - > Like, it's very obvious that this will work. 325 - > I've even talked to some of my, you know, like like future 326 - > classmates, my um the doctors in the entrepreneurial business 327 - > school, but I don't think it would work for me, right? 328 - > And all these things come up, and I have done this long enough 329 - > to know exactly what that is.

330 - > It's fear. 331 - > Is fear is not, will they deliver? 332 - > We've been delivering for seven years, right? 333 - > Like almost seven years at this point.

334 - > It's not that, it's not um, has this worked for people? 335 - > Like, does this work? 336 - > Oh no, no, this works, right? 337 - > And they're like, I get it, but I can't.

338 - > And a lot of times what it is is disappointment. 339 - > If I go all out for my business and say, okay, line in the sand, 340 - > we're gonna hit five million, line in the sand, we're gonna 341 - > make this profitable, line in the sand, we're gonna build a 342 - > team that allows me to get my life back. 343 - > What if I don't pull it off? 344 - > I'm gonna be disappointed, and that means I failed, and that 345 - > means I'm a failure.

346 - > And usually a lot of times, not usually, we have we have many 347 - > great doctors who are like, okay, they gulp and they're 348 - > like, I'm gonna do it. 349 - > I'm nauseous, but I'm gonna do it. 350 - > And and and sometimes they hold back, and it's fear, that's what 351 - > it is, and it's you know, protecting themselves from 352 - > disappointment. 353 - > So did they quote unquote disappoint themselves?

354 - > No, because they never went after it. 355 - > But the question then becomes, what could that have been? 356 - > Right. 357 - > Because I always, you know, would go back to look at the 358 - > doctors in on-trem business, and I'm not trying to take credit 359 - > for their results because we our process works if the doctor does 360 - > the work, right?

361 - > Like so it's a it's a two-part thing. 362 - > But I think about a lot of people, you know, we've 363 - > interviewed Dr. 364 - > Kuffman on the podcast, you know, many times. 365 - > And, you know, when we met her, she was an employed physician.

366 - > Now she's running a multi-million dollar practice 367 - > and she's building her dream business and her dream life, 368 - > right? 369 - > I think about a Dr. 370 - > Rachel Rubin. 371 - > Again, when we met, she was an employed physician.

372 - > And here she is, she's running this phenomenal cash-based 373 - > surgical practice, and she is doing all she does with 374 - > advocacy. 375 - > And she has a course that is like a wonderful course. 376 - > Everyone I've recommended it to, um, you know, because they want 377 - > to learn how to prescribe hormone therapy for women in 378 - > perimenopause and menopause. 379 - > They're like raving about it, right?

380 - > And how amazing it is, how practical it is, and all of 381 - > those things. 382 - > And she's been on some of the largest stages, Mel Robbins 383 - > podcast, diary of a CEO, all of those things. 384 - > And I think, like, but what if she didn't set herself up in 385 - > such a way that, yeah, she could have been disappointed, quote 386 - > unquote, like, or whatever. 387 - > Like, can you actually be disappointed?

388 - > You know, like you're getting the thing done, right? 389 - > Yes, she may have had some delays and denials and 390 - > frustrations and challenges and all of those things, but my 391 - > goodness, is it worth it or not? 392 - > Right. 393 - > And so when I when I look at people who said yes to 394 - > themselves and what happens on the other end, it never ceases 395 - > to amaze me when I think about what would have happened if they 396 - > didn't embrace it at all.

397 - > The thing is that all those things that then happened 398 - > wouldn't have happened and they wouldn't have known. 399 - > Like Dr. 400 - > Rachel Rubin would not have known that her message is so 401 - > powerful that these people who have these really big platforms 402 - > who want her to be on their show. 403 - > She would never have known.

404 - > She would never have known. 405 - > So when I think about the opportunity cost, it is worth 406 - > fixing this. 407 - > Okay. 408 - > So rather than setting ourselves up and protecting ourselves from 409 - > disappointment, I'm gonna invite you to stop doing that.

410 - > And instead of that, re like change your relationship with 411 - > failure, discomfort, and the unknown. 412 - > Change your relationship. 413 - > Like I have a very positive, healthy relationship with 414 - > failure. 415 - > And I don't mean I go about embracing failure, but for the 416 - > kind of life I'm trying to live and the kind of impact I'm 417 - > trying to have in the world and the type of business I'm trying 418 - > to build, failed projects, not me being a failure, I don't 419 - > fail.

420 - > Failed projects are kind of part of the game. 421 - > It's just part of it. 422 - > It's like I want to be a great basketball player, but I never 423 - > want to miss a shot. 424 - > This is not a thing.

425 - > You're going to miss a lot of shots, but you're gonna make 426 - > enough to be an NBA champion, right? 427 - > Like that's kind of the way it works. 428 - > Okay, so you want to change your relationship. 429 - > So I am not a failure for trying to move forward.

430 - > I may have failed projects that is very different. 431 - > And now, if you remember the first one, we talked about, you 432 - > know, not defining the past. 433 - > So those failed projects, they don't mean you're failure. 434 - > What they mean is you did something, and along the line, 435 - > you should you must have had some progress and you learned 436 - > lessons.

437 - > So it was great, right? 438 - > Okay, so so you you didn't hit a milestone, so what? 439 - > The higher didn't work out, so what? 440 - > What progress did you make and what progress did you make and 441 - > what lesson did you learn?

442 - > That's it, right? 443 - > Okay, so no, I am not a failure for moving forward. 444 - > I am never a failure for moving forward. 445 - > I may have a failed project, but I didn't fail.

446 - > Okay, there may be something that's uncomfortable, and it's 447 - > fine, right? 448 - > No NBA champion goes around looking for comfort, no Olympian 449 - > goes around looking for comfort, they're looking for the result. 450 - > And so we can be uncomfortable because we're stretching 451 - > ourselves and all of that stuff, and it's great, it's fine. 452 - > It's like going to the gym and you're lifting the weights, and 453 - > the weights are heavy.

454 - > Yes, they are going to be heavy, but what happens on the other 455 - > side of it is amazing. 456 - > You get to be strong, you get to keep your muscles, you get to 457 - > lift your grandbabies at 90, all of these things, right? 458 - > So discomfort is just part of it. 459 - > It's not a problem, it just is.

460 - > Okay. 461 - > And then the unknown, because it's like, well, what will 462 - > happen? 463 - > Sometimes people will tell me, well, I need a guarantee. 464 - > I'm like, there's no such thing as a guarantee, like in in that 465 - > way, but you can make a guarantee or guarantees that I'm 466 - > gonna keep at this till I win.

467 - > And if you if that's your attitude, which that's my 468 - > attitude, by the way, if that's your attitude, you are going to 469 - > win. 470 - > You are going to win, right? 471 - > And so the unknown, we don't know. 472 - > But a lot of times, if you keep putting yourself out there and 473 - > getting the work done and you keep growing and you keep 474 - > upskilling, you keep doing all of these things, keep putting in 475 - > the reps, the unknown will not be something that will make you 476 - > cry.

477 - > The unknown will be something, well, it may make you cry, but 478 - > it'll be tears of joy. 479 - > But the unknown will be something you'll be so amazed 480 - > at, you're like, oh my goodness, I never knew this could have 481 - > happened. 482 - > I never knew starting this YouTube channel will do this to 483 - > me. 484 - > I never knew chasing this goal of a million dollars in revenue 485 - > will get me here.

486 - > I never knew bringing on this team member will create all 487 - > these results. 488 - > I never knew the unknown is desirable when you decide to say 489 - > yes. 490 - > Okay. 491 - > Okay.

492 - > Third thing that stops doctors, you haven't upgraded your 493 - > identity. 494 - > And this is a huge one. 495 - > This is a huge one. 496 - > Your results will rarely sustainably be ahead, like 497 - > significantly ahead of your identity.

498 - > And so if you think I am not a business owner, chances are you 499 - > are not going to run a wildly successful, thriving business 500 - > because your identity doesn't line up with it. 501 - > If you feel like I'm not the kind of person who can work with 502 - > higher capacity team members, so I can work with MAs, front desk 503 - > people, virtual assistants, and stuff like that, but not an 504 - > office manager, not other doctors, all of that stuff, your 505 - > be your practice will just line up with that.

506 - > Your business will just line up with that, right? 507 - > And we don't upgrade our identity accidentally. 508 - > This is an intentional process. 509 - > Like, think about it you don't accidentally go uphill.

510 - > Or upstream. 511 - > Now downstream, yes, but up, no. 512 - > Right. 513 - > And so if I'm going to go from this identity, like I'm a 514 - > clinician, to the identity, identity of I'm a physician, uh, 515 - > physician entrepreneur, to the identity of I'm a person who 516 - > runs a million-dollar business, to the identity of a person who 517 - > can build a successful business and have time for the things 518 - > that matter to me.

519 - > Like these are all upgrades you're we have to constantly 520 - > make. 521 - > And if we if we don't upgrade, we start circling. 522 - > We're just going, you know, it's like being on a rocking chair, 523 - > rocking chair. 524 - > It looks like we're moving, but we're not moving at all.

525 - > Right. 526 - > And so if you want to be this person who you know what to do 527 - > and you're not stuck, you're getting it done and you're 528 - > getting the results that you need to get, you're going to be 529 - > a person who upgrades your identity. 530 - > There are many ways to do this, and we've talked about this on 531 - > the podcast. 532 - > In fact, in the on-training business school business school, 533 - > we spend an extraordinary amount of time doing this.

534 - > Why? 535 - > Because once you do this, all the strategies I've been showing 536 - > you are like, boom, let's go. 537 - > And you can rewrite the way you think about yourself, right? 538 - > One of the ways you can do it is with a vision board, like, you 539 - > know, and you paint a picture of where you're trying to go.

540 - > And then you come back and you're like, okay, who do I need 541 - > to become to pull this off? 542 - > And you start identifying as that person, right? 543 - > You start identifying as a person. 544 - > But if you don't take the time to intentionally prioritize 545 - > upgrading the internal picture you have about yourself, you 546 - > will almost always malfunction.

547 - > You will always function at the level of the internal picture 548 - > you have about yourself. 549 - > And so if you think I'm not good with money, you're not going to 550 - > be. 551 - > If you think I'm not good at leading people, you're not going 552 - > to be. 553 - > If you think I'm not the kind of person who can have team 554 - > meetings, you're not going to have them.

555 - > I'm not the kind of person who can make 5 million revenue, 556 - > you're not going to. 557 - > And it's not because of ability, it's because of identity. 558 - > Okay. 559 - > The identity changes first, which gives you what you need to 560 - > then deploy the ability so you can get the result.

561 - > Okay. 562 - > So I want you to shock your own self. 563 - > Okay. 564 - > As we go on to this next quarter and next half of the year and 565 - > all of these things.

566 - > Or whenever you're listening to this, whatever time block is in 567 - > front of you, I want you to be this person who knows what to 568 - > do, does what needs to be done, gets the result, and you're 569 - > blowing your own mind every 90 days. 570 - > I would love that for you. 571 - > This happens all the time in the on-term business school, all the 572 - > time. 573 - > And I want to see it happen for you too.

574 - > So, what do I want you to do? 575 - > Do not leave your past undefined. 576 - > Define it. 577 - > Create your own story and lessons from your past.

578 - > So when you think about your past, don't say, oh, it sucks. 579 - > I didn't do this, I didn't do that. 580 - > No, no, no, no. 581 - > You define it.

582 - > We did this, we did this, we moved forward here, we 583 - > accomplished this and we learned, we learned this, and we 584 - > learned that, and we learned we learned that. 585 - > That's what I want you to do. 586 - > That's the first thing. 587 - > The second thing is, oh my goodness, don't stop protecting 588 - > yourself from disappointment because it's not really real.

589 - > If you protect yourself from disappointment now, it means 590 - > you're setting yourself up for disappointment later. 591 - > When you're 90 years old and you're like, child, you were you 592 - > were deceiving yourself. 593 - > All those things you got, you could have actually done them, 594 - > right? 595 - > So there's gonna be regret then.

596 - > So why don't we just deploy now? 597 - > Right. 598 - > And so what do we need to do to overcome this? 599 - > Redefine your relationship with fear, with with um, with 600 - > failure.

601 - > Failure is not a problem. 602 - > I'm never a failure. 603 - > I may have failed projects, I am never a failure. 604 - > Okay.

605 - > So, and if I'm going to be great, I'm going to have a 606 - > number of failed projects along the way. 607 - > That's just the way this works. 608 - > Business is an experiment, that's the way it works. 609 - > Okay, so redefine it with, you know, with with with 610 - > disappointments, with failures, with the unknown, with problems, 611 - > just change your relationship with that and allow yourself, 612 - > embrace it as a part of life on your journey to becoming who you 613 - > need to be and building the business you need to build.

614 - > And then the third thing is take the time to upgrade your 615 - > identity. 616 - > Always question what you think about yourself, right? 617 - > Question what you think about yourself. 618 - > Look at the picture, like how do you not when you decide to think 619 - > nice about yourself, like what is your default thinking about 620 - > yourself, right?

621 - > And if you're like, if this is who I really am, what kind of 622 - > results am I gonna create? 623 - > Look at and go like, whoopsie, we don't like that. 624 - > It's time for an upgrade. 625 - > You upgrade that, okay?

626 - > And if you will, if you will do this work, okay, if you will do 627 - > this work, where you'll find yourself again in the next 90 628 - > days will absolutely shock you. 629 - > So I want to invite you to do that. 630 - > And if you have the if you're saying, yes, I'm gonna do it, 631 - > and so yes to my business, yes to this goal, yes to all of 632 - > that, and you've been thinking about the on-trained business 633 - > school, or you know that you need the support, okay, reach 634 - > out to us, on-traemd.

com forward slash call. 635 - > We would be happy to talk with you, to walk you through it, to 636 - > see if this is your best option. 637 - > We do not do any kind of high pressure sales. 638 - > We really are looking for elite physician entrepreneurs.

639 - > And when we say that, what we mean is you have a growth 640 - > mindset, you're coachable, you're open, you have a work 641 - > ethic, you're committed to your goals. 642 - > If that's you, you're an elite physician entrepreneur. 643 - > The rest of the stuff, we got you on that. 644 - > Okay.

645 - > We got you on the strategy, we got you on the mentorship, the 646 - > community, the accountability. 647 - > We we got you on all of that. 648 - > We need your coachability, your commitment, your willingness to 649 - > do what is required to pull this off, right? 650 - > And so entreamd.

com forward slash call, book a call with us. 651 - > We'll be happy to talk with you. 652 - > And I'm rooting for every single one of you. 653 - > I'm rooting for you.

654 - > You're listening to me, you're watching me, I'm rooting for 655 - > you. 656 - > Please hear me when I say this. 657 - > Please don't believe that you're stuck, you're not. 658 - > Please don't believe you're a victim, you're not.

659 - > Please don't believe that the challenges you're facing your 660 - > business right now need to be. 661 - > Don't believe that the goals that you truly want to pursue in 662 - > your business are impossible. 663 - > They're not. 664 - > But in order for you to have all of that, you are going to need 665 - > to do these three things.

666 - > Okay. 667 - > All right. 668 - > So I'm rooting for you. 669 - > Always, always, always remember we're in movement.

670 - > So share this episode with another doctor in your world. 671 - > Tell them, oh my goodness, take a listen to this. 672 - > Let us change our lives over the next 90 days. 673 - > If any part of it really resonated with you, send me a DM 674 - > or a PM on Instagram or Facebook.

675 - > Let me know, my goodness, Dr. 676 - > Una, this episode. 677 - > Yes. 678 - > Okay.

679 - > Just, you know, that just encourages me to keep going. 680 - > I will keep going regardless because I'm here for you. 681 - > But that just encourages me. 682 - > I lights up my day.

683 - > Okay. 684 - > I will see you on the next episode of the All Chandler 685 - > Podcast.