
Hosted by The Elevator’s Cut
The grain merchandisers podcast where Roger and Jason capture the big topics and challenges of the grain industry with humor, pragmatism, and simplicity.
100 episodes · publishes monthly · latest 2026-07-02 · ~45 min/episode
Rank
#2159
Substance
66.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
General rank
#121 of 271
Across the index
#2159 of 6186
Substance
Top 35%
outscores 65% of the index
The Elevator’s Cut Podcast ranks #2159 on The B2B Podcast Index with a substance score of 66.0 out of 100, scored across 1 recent episode. It scores highest on originality and conversational craft. The central argument - that producers need fewer options and tighter deadlines, not more freedom - is genuinely counterintuitive within the grain industry's customer-service orthodoxy, and the ethanol-plant sourcing analysis offers a credible insider inversion of conventional wisdom; however, the underlying 'constraints foster creativity' framework is well-worn outside ag, and most other observations are standard merchandiser lore.
Averaged across 1 recently scored episode, with cited evidence.
There are genuine, practitioner-level insights about grain marketing behavior (extending deadlines pushes selling to worse basis times, farmers default to inaction under excess optionality, the ethanol plant sourcing cycle), but they are badly diluted by a long open-casket funeral tangent, patriotic-shirt banter, a presidents/dollar-bill sidetrack, and hat-giveaway promotion that together consume a large fraction of the 42 minutes.
“when you give more time to a farmer to make a selling decision, they take all of that amount of time and still don't do anything until they absolutely have to at the very end”
“Choose your constraints ahead of time. I will have X amount of sold by harvest or be constrained by a single choice later, which is I got to pay this bill”
The central argument - that producers need fewer options and tighter deadlines, not more freedom - is genuinely counterintuitive within the grain industry's customer-service orthodoxy, and the ethanol-plant sourcing analysis offers a credible insider inversion of conventional wisdom; however, the underlying 'constraints foster creativity' framework is well-worn outside ag, and most other observations are standard merchandiser lore.
“I posit they need less things. Give constructive constraints, choose your constraints or be constrained to a choice”
“Ethanol plants say this because they want to pay the farmer the low basis. The times of low basis, they only want to buy from the farmers. And the times of high basis, they don't buy from the farmers, they only buy from elevators”
No guests appear; both hosts demonstrate real working knowledge of basis mechanics, spread seasonality, and elevator operations, suggesting genuine practitioner backgrounds, but their seniority, scale of operation, and credentials are never established, limiting how much weight can be placed on their authority.
“bean spreads usually don't start building anything until going into harvest. So to say June is the best time to sell February picked up beans out of the farm bin may not be true”
“these places that allow storage for a full year until new crop. Well, if everybody did that and waited till the next harvest to sell it, you can't physically move this stuff out of the way to make room for the next crop”
The episode includes some concrete specifics - July 31 vs. October deadline comparisons, penny-and-a-half monthly storage costs, five/ten/fifteen-year historical chart references, and dime/fifteen-cent carry estimates for corn and beans - but no named companies, no cited data sources, and the quantitative claims are asserted conversationally rather than evidenced rigorously.
“there's usually a carry Dec to March, usually carry nove to Jan or March. Uh, so you'll just basically add a dime in corn, you add 15 cents in beans”
“with corn you should sell for JFM in the pre summer thing just like we thought you're better off but with beans. However, on average in all scenarios 5, 10 and 15 on beans the market does come back”
The hosts do push on each other occasionally with genuine follow-ups - the 'is that manipulative?' challenge and the ethanol-plant sourcing inversion are examples of productive interrogation - but much of the episode is unstructured banter between friends rather than disciplined interviewing, and no claim goes meaningfully stress-tested.
“That way if they wait till the end, and they probably will, we'll get a good basis. And it gives them more time if they want. But they can still price July 31st, but they won't. We know it. So my question is that manipulative?”
“Why do you think that is? I'll tell you exactly why it is.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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