The Ecommerce Toolbox: AI in Retail · 2025-05-14 · 21 min
Today, we explore the future of ecommerce infrastructure with Gus Fune , Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce. What You’ll Learn How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls) Why developer experience is critical to executing marketing ideas The real cost of failed third-party platforms, and what to do next Why composable systems help prevent total outages How to think about AI for internal tooling vs. frontend optimization Lessons in data alignment between marketing, product, and engineering Want to uncover hidden friction and convert more revenue?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
#296: Giving Hoteliers Flexibility to Build Their Ideal Tech Stack | with Philip von Ditfurth & Florian MontagThe Modern Hotelier · on Composable architecture75 / 100
Supply Chain ArchitectureGAINS On · on Composable architecture69 / 100
Powering Retail Transformation: River Island, Nobel Panacea & Pentland BrandsThe Retail Tea Break · on Composable architecture68 / 100
Best of LinkedIn: MarTech Insights CW 20/ 21Best of LinkedIn: Strategic B2B Marketing · on Composable architecture
Inside Target’s approach to enterprise AI deployment with Sowmya Podila79 / 100
Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International80 / 100
Improving conversion and reducing revenue leakage at Mejuri75 / 100
Why the ecommerce website is dying (and what is next)66 / 100
Ink and identity: How Mad Rabbit builds community through authentic branding and membership65 / 100