The Ecommerce Toolbox: AI in Retail · 2026-07-22 · 18 min
Transitioning from a high-growth jewelry startup to a legacy fashion institution requires a specific owner mentality. Slisha Kankariya explains the difference between the beacon of studio photography and the supplemental role of generative lifestyle assets at Adrianna Papell. She outlines the decision framework they use to ensure every automated visual helps a customer visualize a garment for their specific occasion. The conversation covers the current limitations of visual technology in apparel, specifically why virtual try-on tools often fail to meet the necessary barometer of realness for different body types. Slisha also details how automated experimentation is accelerating the speed of marketing teams and improving inventory efficiency by minimizing seasonal wastage. The recording concludes with a look at evolving traffic patterns in search and the priorities for the upcoming peak shopping period. Slisha Kankariya is the SVP of Ecommerce and Digital Marketing at Adrianna Papell Group. Previously, she co-founded and scaled With Clarity, a VC-backed online jewelry retailer, to over 10,000% revenue growth before a successful exit.
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