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Index/Marketing/The Drum Podcast
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Why do we know so little about the creative industry's 'long tail'?

The Drum Podcast · 2026-06-11 · 46 min

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Episode notes

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players.

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