The DocPreneur Leadership Podcast · 2026-07-28 · 43 min
Every concierge website on the internet says it. Your patients aren't looking for "personalized." They're looking for a specific person they can trust with their family's health. You ARE that person. The work is showing them - before the first phone call. ABOUT OUR GUEST, GRAHAM KUHN, FOUNDER, FOCUS FILMS LEARN MORE: I came to this work the long way. I studied opera in college but never became an opera singer - I moved to Atlanta after graduation to join a professional a cappella group, then spent twenty-plus years as a professional singer doing everything except opera. Along the way I started working in music and video at churches, and discovered I liked telling visual stories more than performing them. The shift to personalized medicine wasn't a marketing decision. It was personal. My wife and I have always believed in medicine that uses pharmaceuticals when truly necessary and holistic, lifestyle, and integrative care when those actually move the needle. What I've found doing this work is that direct care physicians are the doctors most willing to prescribe what actually helps the patient in front of them - not just what insurance will pay for.
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