The Digital Disruption Podcast · 2025-01-15 · 1h 6m
Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive client roster that includes giants like Nestle, Google, and Expedia. In this episode, we dive deep into Tim's rich journey from an immigrant arriving in the US at age 8 to becoming an influential figure in the marketing world. He shares insights from his work with neural networks, now known as AI, and his education journey at UC San Diego. We explore his unique approach to marketing, emphasizing the power of evolutionary psychology over fleeting industry trends and technologies. Together with my co-host Sean, we delve into the importance of a customer-centric approach, the role of psychological principles in marketing, and the strategic necessity of cultivating a distinctive brand voice.
From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation46 / 100Beyond Tools: Building a Data-Driven Strategy That Actually WorksReal Disruption in Tech: Beyond the Hype with WellX’s Sejla VatresCutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media BuyingCrafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe