The Digital Disruption Podcast · 2025-02-06 · 1h 19m
What does it take to run truly effective upper-funnel media campaigns - and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik , a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising . They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and why brand-lift or conversion-lift studies (done right) reveal which audiences really respond. They also discuss how focusing on tight expertise - and daily “deep work” on fewer campaigns - lets them provide the meticulous management so often missing from the agency world. If you’re ready to take a scalpel to your media spend (instead of a sledgehammer), this episode is for you.
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