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Inside the infrastructure behind Unilever’s creator force

The Digiday Podcast · 2026-06-26 · 31 min

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Episode notes

Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.

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