The Dental Marketing Mix · 2026-04-22 · 11 min
Your Google Business Profile has always been important. But what Google is doing with it now - and what it's using it for - has changed in ways most dental practices haven't caught up with yet. In this episode, Dan Brian breaks down the biggest shifts hitting Google Business Profiles right now: the removal of the Q&A feature, what replaced it (an AI-powered tool called Ask Maps that generates real-time answers about your practice from your profile data, your website, and your reviews), and why a thin or incomplete profile has gone from a missed opportunity to an active liability. Dan also gets into the concept of GEO - generative engine optimization - and what it means to have your website content structured in a way that feeds Google's AI systems accurately. Because your website and your GBP are no longer separate assets. They're connected signals, and Google is synthesizing them together to represent your practice to prospective patients. If you haven't looked closely at your Google Business Profile in a while, this episode will give you a clear picture of what needs your attention - and why it matters more right now than it ever has.
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