The Dental Marketing Mix · 2026-05-27 · 9 min
Your Google rankings look fine. So why does something feel off? If new patient calls have softened and your website traffic seems lighter than it used to be, Google AI Overviews may be the reason - and it's not what most people think. In this episode, Dan Brian breaks down exactly what AI Overviews are, which dental searches they're affecting (and which ones they're not), and why a growing number of patients are bypassing Google entirely to ask ChatGPT for dentist recommendations instead. You'll learn: Why "dentist near me" searches are actually safe from AI Overviews - and what Google reversed course on Which types of dental content are getting hit hardest by zero-click search behavior Why your practice may be invisible to ChatGPT even if you rank well on Google Four concrete things you can do right now to adapt and stay visible The search landscape is changing fast. The practices that understand what's happening and act early are going to have a real advantage. This episode gives you the full picture. Check out the full show notes or schedule a free strategy call with a dental marketing strategist at DentalScapes.
“The Referral Illusion” - Why Word of Mouth Isn’t Enough Anymore58 / 100"Get In While It’s Ugly” - Why Your Dental Practice Needs to Jump in ChatGPT Ads Now"Two Truths That Just Died" - And What's Replacing Them in Dental Marketing"Garbage In, Garbage Out" - Why Vanity Metrics May Be Killing Your Dental Marketing ROI"Great Big Payoff" - Why Optimizing Your GBP is the Highest-ROI Move in Dental Marketing Right Now