How to Win at AEO (Answer Engine Optimization)

Episode notes

#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they’ve experienced - from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO - this one’s for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope - an SEO and AI Search consultancy.

• Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
• Demand Gen Plays for the Antisocial Buyer83 / 100
• The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100
• How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
• How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)