
The Data & AI Chief · 2026-05-27 · 38 min
Understand how to close the gap between AI experimentation and enterprise production. Shub Agarwal, Founder of the AI Trust Lab at USC and author of Successful AI Product Creation: A Nine-Step Framework , shares his AI product management framework for taking enterprise AI strategy from demo to production, drawing on two decades of product leadership at Amazon and Fortune 50 firms. He breaks down why experimentation must tie directly to business OKRs, the four mindset shifts leaders need to scale AI responsibly, and how the AI Trust Lab is building a benchmark evaluation framework for AI model trust and governance. Key Moments: Why 80% of AI Projects Never Reach Production (02:13): Shub traces the root cause of stalled AI programs to a missing system for moving from demo to deployment. Most teams have no repeatable path to production. Shub's Nine-Step Framework for Building AI Products (06:00): Most AI projects start with a cool model instead of a painful problem. Shub walks through the three phases of his framework: discovery, execution, and excellence. The Case Against "Fix Your Data First" (12:41): Conventional wisdom says clean your data before building AI.