The Daily Sales Show · 2026-05-13 · 44 min
C-suite executives don't ignore cold emails because of bad timing. They ignore them because the email was never written for them in the first place. Pranam Lipinski and Junior Lartey broke how executives actually read cold outreach and what separates emails that get deleted from ones that get forwarded internally. Learn how to structure a C-suite email from subject line to CTA, and how to follow up in a way that adds value instead of just checking in. This session is about writing emails that sound like they came from someone who understands the business, not someone trying to sell into it. You'll Learn: The mindset shift executives need to see in your email before they read past the first line A structural framework for C-suite cold emails, from subject line through CTA A follow-up strategy that keeps doors open instead of burning them The Speakers: Will Aitken , Junior Lartey and Pranam Lipinski If you want to catch The Daily Sales Show live, join here Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game Explore our YouTube Channel Thank you to our sponsors: ZoomInfo , HighLevel , Parakeet
Build Cadences That Convert: AI-Assisted Sequencing for Today's Buyer61 / 100Flip the Gatekeeper Script and Land More Decision-Maker ConversationsKey Strategies to Get Stalled Deals Moving AgainAI Foundations: How to Build AI Workflows to Close More DealsHow to Spot, Nurture, and Close Competitor Accounts