The Cybersecurity Recruiter talks to Gary Piper, Marketing Director, Black Talon Security

Episode notes

Marketing, personal branding, and networking for cybersecurity careers with Gary Piper Tom introduces a delayed Cybersecurity Recruiter Podcast episode with Gary Piper, Marketing Director at Black Talon Security, and outlines Gary's career from graphic design and creative leadership into cybersecurity marketing. Gary discusses the growing need for clear cybersecurity marketing, emphasising the importance of understanding a company's story, purpose and differentiators, while learning technologies well enough to communicate them effectively. He also shares lessons from a layoff in 2018, including the importance of keeping your CV and portfolio updated, staying aware of market opportunities, and continually building relationships with recruiters and your network. For personal branding, Gary recommends understanding what motivates you, highlighting what makes you different, and being willing to experiment with new platforms and approaches. He also discusses the importance of emotional intelligence, mentorship, communication skills and face-to-face networking.

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