The Importance of a Building a Meaningful Customer Relationship with Customers with Martha Boudreau, the Chief Communications and Marketing Officer at AARP

Episode notes

We hear so much about the importance of strategic communications, but what does that really mean? Martha Boudreau, Chief Communications and Marketing Officer at AARP, helps bring strategic communication to life through relatable stories and concrete examples. Hear her explain what it means to become your customer’s wisest friend and fiercest defender - a core mission to Martha’s team at AARP. You’ll hear some of her globally-recognized insight into topics like aligning strategies, empowering employees, and much more. - Key Quotes : “We have to be where everybody is, offering up the same kind of content to everyone - whether it's a mailbox, a digital platform, or through our app. That is an obligation. What it means from a customer experience standpoint, is that it all has to work together. It has to be a sort of an omni-channel experience.” “For other brands, especially brands that were not created in the digital world, there can be no time to wait. You have to adopt different platforms, but first, you have to have a serious look at who your consumers are and know that moving forward, there will be no excuses for delivering anything that's not a great consumer experience.

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