Lessons from the lab: Jasper AI

Speaker A: Hey, everybody, and welcome to another episode of the Customer Engagement Lab. Today we're discussing what we've learned about Jasper AI, the popular artificial intelligence writing tool that's changing how people create content for over 100,000 customers. Here with me in studio is the now full time freelancer, stand up comedian and all around wonderful person, Cat Lim.

Speaker B: Yay me. Hi. Hi.

Speaker A: And then also joining me in studio today is the wonderful, talented, incredible Tiktoker, Kayleigh Burchart, our manager of campaigns at PandaDoc. Kayleigh, this is your first time on the podcast. Long overdue. Welcome to the show.

Speaker C: Thank you. Thank you.

Speaker A: And I say Tiktoker because she's had some videos go unexpectedly viral. It's neither here nor there, but we'll put it in the show notes for you guys to check out later. And I'm Travis Tyler. Let's start the show with my favorite segment on this podcast. Marketing made me buy it. Kat, we're gonna start with you today. You know the deal. You've done this segment many times. What did marketing make you buy? Think about buying. Maybe not buy, but really were inspired by this month.

Speaker B: Yeah. So marketing made me buy a basic driver improvement course. A little backstory. So I got pulled over for speeding. Uh, I was going 53 and a 35, but it's due to, ah, divine intervention. That's a different story. Anyways, so I, I got a speeding ticket and in order to avoid getting points on your license, you can elect to take a basic driver improvement course. Um, so I decided to do it. But the list, when you go on the FLHSMV m.gov website, it's so long. There are so many courses. Who knew that this was such a popping business to be in? So. So you have to look through all the third party providers and I noticed that, um, actually a few of them said were like comedy based. And as you said before, I am very much into the comedy world. So, um, I found three. Um, but I ultimately went with comedy defensive driving. Uh, and we actually have a screenshot of the homepage. Oh, so this is the list. You can see just how long. Yeah, look at. Oh, keep going. Yeah, it's all the way at the bottom. Look at how many, look at how many.

Speaker A: I had no idea how saturated options there are. Like driver's ed courses and removing points from your license. There were.

Speaker B: Okay, so I ultimately went with comedy defensive driving, which you can see here. Yeah. So from the logo, from the name, it's right away, right away. You know what you're getting Yourself into. Okay, um, before I deep go deep into what grabbed me here, I did compare a couple other comedy driver course websites. Uh, I have a couple here as well, the home pages for them. So we got comedy driving, traffic school. Doesn't look very funny with me. I don't know about you guys, but I don't see what you know. No, it's not grabbing me. And then we have another one, um, from Funny in Florida traffic school. I don't know what. You know, I guess she's sitting on the floor in a kind of a funny way. Like, I feel like one of her legs has to be a sleep.

Speaker A: So for those that are just listening and like, what is Kat talking about?

Speaker B: Oh, yeah, sorry.

Speaker A: So right now the three of us are looking at different websites that she was trying to figure out which website is most compelling for her to take, uh, some courses. And you were judging them by how funny they looked?

Speaker B: Not how funny they looked, but how effective was their branding around being a comedy driver improvement.

Speaker A: How far are they leaning into this comedy for driver's ed courses?

Speaker B: Yeah, because I have to devote four hours to this course. I want to have some laughs. I have to pay about 29.95 for this course as well, so I might as well be entertained.

Speaker A: Fair enough. Fair enough.

Speaker B: Okay, so I ultimately went with Kami defensive driving. And, um, what really sold it was, um, the first of all, the logo, the name. When you know that your audience. This is when the lessons start coming in, folks. So listen up. When you know that your audience is going to be going on a website where they have to sift through a huge list of courses, make sure that the unique selling proposition of your, um, business work it into the name. Because I was able to know, okay, common defense, driving comedy. Got it. And that led me to the website. But then when the other two competitors where they failed was they dropped the ball. They didn't follow through with that branding. And what really, like, locked in for common defensive driving was they had a trailer. They had a trailer showcasing, like little snippets of the skits that you'd be watching. So, um, and on the homepage right there, the also bullet in bullet points listed everything that you'd be getting if you signed up, plus a little convenient call to action button to register. So it just made it very easy, very clear what I would be getting myself into.

Speaker A: Fair enough.

Speaker D: Okay.

Speaker B: And I do have a clip from one of the, uh, one of the course videos. I hope I can show it.

Speaker E: Hello, it's me again. You know the rising usage of cell phones while driving is yet another major factor of traffic collisions. You've heard of BWI? Well, now there is DWI's relative. It's the new buzzword. DWT. Driving while talking or texting. More people than ever are.

Speaker B: Graphics are 100. Oh, yeah.

Speaker C: Incredible work with a million and a

Speaker E: half drivers grabbing on cell phones at any given time. That's a lot of feet up on the living room table.

Speaker A: Okay, I think that's enough.

Speaker B: Yeah, that's enough. But you can see that they. The animation, the acting, the character design of that actor again, Christopher Walken. Christopher Walken. Okay, I'm sorry, I don't.

Speaker A: I was able to, but I was. I was blanking on his name.

Speaker B: So remember, um, the lessons are, know your audiences. Name yourself accordingly. Follow through with your branding, uh, to your site. Video can make a difference. And, yeah, make it very clear, very to the point what the customer is getting.

Speaker A: I love that your marketing made me buy it. Was you getting a speeding ticket and having to figure out how to not get points.

Speaker B: Yeah. You know, there's a lesson in everything.

Speaker C: There you go. There you go.

Speaker A: Very well done, Kat. Um, I can't wait to post some of these clips. Um, Kayleigh, what did marketing make you buy this month?

Speaker C: Well, um, I am a major sucker for good coffee. I'm not talking about Starbucks or Dunkin Donuts. I am talking about the wonderful world of Nespresso. I feel like this is like the rainbow from spongebob. Nespresso. Um, so actually marketing made me buy it, but I'm pretty convinced that Nespresso did not spend $1 on marketing to convert me to a customer.

Speaker A: Interesting.

Speaker C: And the reason I say that is because I think I was influenced by influencer marketing slash social media marketing. So I ended up buying an espresso machine probably about a year and a half ago. And two reasons why I bought it. One, um, one of my really good best friends had an espresso machine and I would have coffee every time I went to her house and it was absolutely amazing. So we had like, word of mouth marketing right there then because I'm convinced that there is some type of chip in your brain that whatever you're thinking about pops up on your phone somewhere. I then started seeing TikTok videos on my TikTok of, um, Nespresso recipes. Not even from Nespresso. Not paid ads.

Speaker A: Ugc user generated content. Right there.

Speaker C: Exactly. So, um, I have a video of like, one of the, you know, videos that I had seen on TikTok.

Speaker A: Let's roll it.

Speaker B: Oh, is it one of those ASMR videos?

Speaker C: But basically videos like this were popping up all over my for you feed of just people making different TikTok recipes, copycat recipes from Starbucks, all of this stuff. So that was the first part. So bought the machine, fell in love with it. The other part, though, is that you have to buy the Nespresso pods from Nespresso directly. Like, they have that patent locked down. There is no other pods out there that will work with the machine, I guess because they, like, read some code in the Nespresso that tells what to brew.

Speaker A: Dang, I didn't know that.

Speaker C: I don't know. It's like a smart machine somehow. Anyhow, so originally I was buying all of these pods on Amazon, and, um, Nespresso has a really great website which also, like, locked me in. So not only did their website pull me off of ordering on Amazon, but now I'm an avid Nespresso pod order from Nespresso directly. So I have a screen recording, um. Oh, here's a picture of the machine that I bought. In case you're not familiar with what Nespresso is, the same one I have. Yeah, it's golden. It's great. I will say that, like, now it's $80 cheaper than it was like a year ago. I don't know if I was expecting it to, like, appreciate like a house or something. But anyhow, okay, so if you watch the screen recording. So basically, uh, I'm taking you through what it looks like to go on their website to order. But, like, it's beautiful the way that they have all of their pods laid out that you can shop from.

Speaker A: It's like a seasonal banner at the top of the page.

Speaker C: Yeah, exactly. And like, look how easy it is to add this stuff to my cart. Just as easy as Amazon. I feel like most people shop on Amazon because of ease of use and then shipping speed, you know, but, like, they're easily combating with Amazon here. So not only is, like their UI on the website amazing, it ropes you in, keeps you coming back for more. They also are always running really, really great promos. So, um, just this past Monday, I was checking my email and, um, I came across an espresso email inside of my inbo. Um, and I opened it up and they were running a deal for two free sleeves of coffee if you bought eight sleeves, which is like a really good deal because you're essentially getting almost $25 worth of product for free. And so, um, that prompted me to order Roped me in with that marketing scheme right there. Then they also give away, um, free sample pods with every order as well.

Speaker B: Oh, that's how they get you the samples.

Speaker C: Free samples. I'm a sucker for samples. Same with Costco and Sam's, you know. So, um, I went and I placed an order, got my free pods and everything like that. And I think one thing that Nespresso does extremely well that, um, some people might run to Amazon for is their shipping speed. So. Right. I mean, Amazon's easy to order but like, also it's going to be at your door in like an hour. That's basically, you know, a lot of times. So, um, Nespresso does really well with their shipping speed. And so, um, I actually order. I timestamped this for you guys, just so you know. I ordered my order at 11:10pm on Monday night. It shipped Tuesday at 1:36 and it was at my door Thursday at 3:20. Mind you, the hurricane hit on Wednesday, so I don't know who's out there doing God's work to make sure that my coffee is ending up at my door. But like, essentially two days to ship during a hurricane, that's not bad. And on top of that, um, I got a picture of someone that delivered it and texted me and said my delivery is there. I don't know who their delivery people are, but it was.

Speaker B: Thank you to our first responders.

Speaker C: Thank you for bringing the coffee in times of need. Um, yeah, all in all, I mean, I feel like they do a really good job roping you in. They're, um, user experience is really incredible. Their shipping speed is really great. And um, also I just want to give a shout out to their social media marketing team because their TikTok is so aesthetic. Um, I know you were gonna laugh at my use of aesthetic there, but, like, look how pretty their TikTok is. Like, I just feel bougie drinking their coffee. Like, and I'm pretty sure I click on one of these videos in here. I don't know why the coffee's purple, but like, it just makes me want it more.

Speaker A: So I wanted to let you finish everything that you have just said. I am 1000% in agreement with you

Speaker C: because you're an espresso drinker too.

Speaker A: Everything you just said, uh, from like the Amazon speed, like when you're competing against the biggest, like, yeah, E commerce

Speaker C: business in the world, like, look at the purple coffee. Is it not just so beautiful? I don't even know what that tastes like, but it makes me want it Lavender, maybe. I don't know.

Speaker A: Yeah. I love the takeaways that both of you gave today. I have to say, like, putting your like, expectations in the name and the branding and having it follow through in the product is so big. And then having having the ability to beat out Jeff Bezos. I experienced the exact same thing. I was ordering my Nespresso pods on Amazon because I was like, I have pay for Prime. It'll be here. But they didn't have as many flavor selections. They didn't. The speed I found actually Nespresso was a little bit faster.

Speaker B: Yeah.

Speaker A: Whoever they've contracted with to do their like final, uh, delivery like that last. I forget what there's a word for that, but like your, your last few miles of delivery are crushing it.

Speaker B: And Amazon does not have George Clooney or Danny DeVito, so that's blokes, people. Were they spokespeople in this for Nespresso?

Speaker A: Oh, I thought they were for your driver's ed class.

Speaker E: No.

Speaker C: It must have a really large marketing budget. If so.

Speaker B: Well, you know, I'm only on, um, the course one out of ten, so we'll see.

Speaker A: Christopher Walken was episode one or course one we'll have to see. Yeah, we'll follow up with our listeners. Um, great, great job. I'll do a brief one since, um, we're missing some of our other co hosts this episode. I want to share what marketing made me buy this month. And I have been trying to ball on a budget, y'.

Speaker F: All.

Speaker A: I spent way too much money this summer and I wanted to go and treat some of my family that was visiting me on the nicest things that St. Pete and Tampa Bay have to offer. But I ain't got that money, guys. Ah, so I stumbled upon Resort Pass. If you guys aren't familiar with Resort Pass, it's basically a website that allows you to stay for the day at, ah, really nice five star resorts where you don't get a room but you get access to all the amenities. And I had never heard of this. Um, but like every product, um, that I usually talk about, I was introduced to it via word of mouth. My wife was like, hey, I don't know if you've heard of this thing, you should check it out. And sure enough, I started getting ads. Or at least I started noticing the ads now. Um, and let's pull up. I got an ad example here that you guys can take a look at. Um, but it was just calling my name on Instagram where I was like, I had looked at the Website. So I was getting some retargeting stuff because I'd gone to their website. Now it's back on Instagram. But I was like, yo, I can go stay at the dances are and like, really impress my family. The dances are not a great example because it's like 150 bucks. But, um, a lot of the other resorts are like 25 bucks.

Speaker E: What?

Speaker A: Yeah.

Speaker E: Yeah.

Speaker B: Ah.

Speaker C: And you get to use their, like, amazing pools.

Speaker A: Pools or spas, Travis.

Speaker B: Literally last weekend I did that, but I did not use a Resort Pass. We ended up staying one night, which is fine because it was fun, but we looked into just a day pass that dances are expensive.

Speaker A: They are expensive.

Speaker F: Oh, yeah.

Speaker A: Shout out dances are. But y' all are gonna give parking for free. Jesus Christ. Um, and then I've got another one here on a TikTok UGC content example.

Speaker G: Did you know you can treat yourself to a daycation at 5 star hotels through Resort Pass for only $50? I spent the day at the Ritz Carlton in Ball Harbor, Miami, and and I had the most amazing time. You get access to their outdoor pool, beach area, restaurant, bar, and more. This resort also came with complimentary WI Fi towels and sunbeds. For an additional cost, you can reserve a cabana with a private jacuzzi that is away from the pool area. You know, it wouldn't be me if I didn't get a cute picture or two in. This resort was kid friendly and they had a lady bring out all her animals and did a cute interactive show for the guests. So if you want a relaxing beach or pool.

Speaker C: Wait. I have a question.

Speaker A: Go for it.

Speaker C: Did you get any cute pictures of you by the pool?

Speaker A: I did.

Speaker C: Do you have them?

Speaker A: They're not appropriate for the podcast.

Speaker C: Dang it.

Speaker A: I've been told by Pingadoc leadership to not post those types of photos anymore. Um, no, Just kidding. But in all seriousness, um, one thing I thought they did really well was the personalized ads based on geography. So Resort Pass is something that is available throughout most of the United States and especially in major tourism areas. But I was getting fed pictures and ads of the resorts that I know of here locally in my town. Not like, oh, this could be for you, but it's like a picture of a resort in Arizona.

Speaker C: I used love to travel.

Speaker A: It was showing me all the stuff that I'm familiar with, and it was just kind of like, here are places that you could never afford because you're broke, um, but you can stay there for the day for a much cheaper price. Once I got into the tool, I've got a screenshot here that I want to pull up as well. It had really amazing UI in my opinion that felt smoother than most other kind of like similar ah, apps that I've used with like Marriott, that I've used with Priceline or um, what's the other big one? Expedia. I think I just love this desktop version. The in depth filtering, the amenities, the little icons. I could quickly figure out what was available in my area on the day I want to go and booking is a breeze. And then the last part was how well the online connected to the in person experience, the hotel check in process. I was like these people are gonna, it's gonna be like when you bring in a group on that's expired and they're gonna be like, you don't belong here. Go out with the riff raff.

Speaker C: Yeah.

Speaker A: And I showed up and they were like, no problem sir, we've got a special pass for you. They knew exactly how to handle like our group and I was like, well there's six of us. And I bought two different passes and they were like, it's all here. Don't you worry. You go enjoy yourself. We've got you covered.

Speaker B: Where did you end up going?

Speaker A: I went to the Sheridan Key Resort in Clearwater. Oh yeah, it was really nice. Um, but yeah, I was just like I've used some of these third party booking apps before and been really happy about the price I pay for my rental car. But then I get treated like I'm dog water and it's really ah, unfair for sure. Those are my takeaways on what marketing made me buy. And we're gonna take a brief pause and we'll jump into our next segment in just a minute. Alrighty. For this part of the show we're going to talk about our experiences using a software called Jasper AI. If you're not familiar, Jasper is an AI tool that writes human like text. It helps create content like blog posts, ads, artwork and tons more. And fun fact, Jasper actually helped me write that description I just read to you. We all know that artificial intelligence has been a huge topic of discussion this year and the conversations usually center around AI is taking our jobs away. Uh, AI is going to make me more productive. AI is scary. Or here are the top ways to, you know, use AI. We all know that. Okay. But instead I want to focus on Jasper's history because Jasper is a really, really cool tech company. I want to tell you guys how it came to be and then what we can learn from its founders. All right, so flashback nine years ago to 2014, three founders got together. They were tired of working in corporate America, and they wanted to be their own bosses. Okay, that sounds familiar. Like, a lot of people, they started up a software company, and they realized very quickly, like, six months in, it was going to be way too labor intensive and way too financially intensive for them to keep doing this. So they scrapped it. And then they were like, let's start a marketing agency. And then they did that for a year and a half, and they were making about $25,000 a month. And they realized that was the cap of their ability, like, without having to hire a bunch more people, without having to, like, just lose their families in the process of doing this agency, they were like, we can't do anymore. Like, this is it. And so they were like, all, uh, right, we're going to shut this down. This experiment's been fun, but we're done. And then they were like, okay, well, what if we take all the lessons we learned from running that marketing agency and created some educational courses and sold those? And so then they started doing that, and then they realized, wow, people are just copying our lessons and selling it for less. So then they were like, all right, we need something that's less like, of a copycat that other people can just steal our work from. And one of the founders was a developer, and they were like. The other two founders were like, you can code like, but how good of a, like, developer are you? And turns out he was a pretty good developer. And they were. They were like, let's build. They came up with this idea of, like, let's build a little piece of code that we can give to our friends and they can put on their website and basically track who buys the product and then retarget them. It was kind of like an enhanced pixel.

Speaker C: Yeah.

Speaker A: And they were like, let's see if we can, like, tap into that and if there's good results. And then they were like, oh, actually, yeah, there are some good results. And then they decided to name that software Proof. And they made some tweaks to it, and they built out some extra functionality and they took it to Y Combinator. And for those listening who are like, what's Y Combinator? It's a very, very popular, um, startup organization where people basically put themselves through, like, the gauntlet of, like, can your startup be a viable product? And then they made it through Y Combinator. They built a couple more suite of products, and they started to, like, it was basically like, A product of. We're going to help you figure out and prove that was the name of the company. Prove what works when it comes to marketing, copywriting. And that was the concept. And then Covid hit M. So now we're on our fifth pivot for this company. Okay, in nine years.

Speaker C: Q. Ross.

Speaker A: And they had to lay off staff. And they were like, we don't have enough product market fit. We've been at proof for 18 months. And this is where I want a big lesson to come from Jasper, which is they were like, screw it, and they scrapped it. And they had sunk, like, venture capital money into it and everything. And they were like, what if. Okay, what if we use artificial intelligence to help people just write better AI? And they were like, we're gonna take 30 days to build this proof of concept, and if there's no minimum viable product that's like, catching fire with people we show it to, then we're scrapping it again. And one of the founders had a bit more of a background in, like, marketing and sales and was like, I'm just gonna, like, invite my Rolodex to a Zoom webinar and show them what we're trying to build and see if there's any interest. And from that webinar, a bunch of people were like, this is amazing, dude. What the heck? Like, take my money now. But then a lot of people were like, I want this. Like, give it to me. And they were like, oh, we haven't built it yet.

Speaker C: Yeah, not there yet.

Speaker A: And they were like, okay, well, anyway, they ended up getting $80,000 from that one webinar of, uh, people being like, all right, we believe in you. We'll give you $1,000. Just send it to us when it's built. And they used that money to kind of launch Jasper. And that was in 2020. And we're in 2023, and Jasper already has 100,000 customers. They are worth over a billion. I think it's 1.5 billion valuation. And try as they might, some people have tried to copy Jasper. And as the two of you will definitely show us, nobody's been able to do it as well as they have at this point in time. Um, so in summary, I asked Jasper what are the best business lessons we can learn from the story of Jasper's founders? And they said, in summary, the story of Jasper's founding teaches us the importance of persistence, learning from past experiences, finding the right product, market fit. And if I could not put that on more boilerplates that I just stamp on the forehead of people who want to found a company leveraging technology and focusing on solving real world problems. That is what Jasper told me. And I was like, I think those are some really good takeaways from the story of how they founded the company. And as a palette cleanser from a long ass rant that I just did, here is a clip of AI being used to write a stand up comedy special where the design and the animation and the script and the sound effects you hear are all generated by AI including the fake crowd reacting to these jokes. Let's play it. Ladies and gentlemen, please welcome to the stage a comedian.

Speaker D: I, uh, just had birthday turned an older age. I am now so old my birth certificate is death certificate.

Speaker C: Knee slaps.

Speaker D: How are dentists real? You touch enough tooth and get a job working in my mouth. I hate the economy.

Speaker G: M.

Speaker D: Politics are happening again. Uh, there are too many flags. If flag wave at me, I have to wave back or I am canceled by culture. Free speech not no more. Cost $17. Just jesting. I'm kidding you all.

Speaker A: Cage is funnier than you. Okay, that was, uh, thanks shout out to Netflix who created that and shared it. Yeah, you can find that on Netflix as a joke on their Instagram.

Speaker B: Oh my God, I'm kidding you all.

Speaker A: That was amazing. Um, let's turn it over to you, Kat, talking, uh, about stand up comedy. Can you show us what you created using Jasper? And then afterwards, I would love to see what you took away from your free trial. Good, bad. What lessons did you want to share with everyone?

Speaker B: Yeah, so I use it for a variety of things. Um, I had it, I used it to help with the social media post. Writing a caption, trying to make myself sound a little smaller. I love the functionality where you can just improve writing. That's the button. Uh, and some for some background, I installed the plugin, the Google Chrome plugin, which was really handy because then in anything that has like a text field, pretty much email, social media caption, Slack message, it comes up as a, you know, you can just trigger Jasper right then and there. So I used it on a LinkedIn post, I used it in Slack. But the weird thing about Jasper is it tries to assume what you're saying a little too quickly. And here's a screenshot of the message that it proposed. Hey, guys. Oh, background. I was trying to say that I was going to come by the office. That's it. So I typed in hey guys and then trigger Jasper and it suggested hey guys. Are people still able to join the call? I Missed the start and don't want to be left out. Can someone let me know? I can get on. Thanks. Smiley face. P.S. in case no one knows, my username is AustinSimmons. Thanks again. Who's Austin? You guys?

Speaker A: I don't know who that is. Yes, I don't know who that is.

Speaker B: Um, so you know, it has its pros and cons, but, um, it came in clutch when I was writing, um, some cleaning up on a proposal that I was working on. I even asked it to tell me a joke. And I'll tell you jokes. Yeah. Uh, and this is, this is it. Uh, why don't scientists trust Adams?

Speaker A: Because Adam told Eve to eat the apple.

Speaker E: Close.

Speaker B: For the, uh, audience listening. I am currently holding up a thumbs down.

Speaker A: Okay, what's the joke? What's the punchline?

Speaker B: Because they make up everything.

Speaker A: I should have. I know that one.

Speaker C: That was good.

Speaker B: Um, but I wanted to dive into the art section of Jasper. Um, I have this idea for a solo show, um, where I'm a stand up, but I also have this dream since childhood of being a pop star. So I was thinking maybe I could use Jasper to kind of put together a little mood board for what that visual could look like.

Speaker A: Yes.

Speaker B: So the first photo that you'll see is the reference picture that I uploaded Jasper. And then the next photo is what you. We'll see is what Jasper created for me.

Speaker A: Oh my God.

Speaker B: Bottom left. So I incorporated the headsets, you know, which is what I wanted, but, uh, completely distorted my face. I look like a demon on crack. So then I was like, maybe it's a reference photo. So I uploaded another reference photo. So that's me doing some stand up. Standing. It's a whole body photo. And let's check out what they suggested. Yeah, Again, kind of looks like I have some sort of demonic disease that's completely taken over my face. Uh, it's still the headset's there for

Speaker A: those that are just listening. I always think of my mom.

Speaker B: Cause she's like, I can't see what she's talking about.

Speaker A: She tells me she's listening to this cat. Um, put in a picture of herself looking totally normal into Jasper and then gave it a prompt. And then it regurgitates back four different images that are horrifying. Um, and put on all sorts of like she has headphones on her. Uh, it looks like in the top left one you look like um, the guy from X Men with the.

Speaker C: It's like a green light.

Speaker B: Yeah, with the. He shoots that rays out of his

Speaker A: eyes and then the bottom one. You just look like a really weird Y2K animation of like a dancing baby.

Speaker C: They just stuck someone's head on top of your head in the bottom left.

Speaker B: Yeah, it kind of, kind of looks like something you would find like the under a cave that hasn't seen the line of day.

Speaker A: Your prompt is really specific so I'm surprised it struggled.

Speaker B: And I actually, I use the enhanced prompt feature which is actually excellent. Um, what I decided to do, uh, my last attempt was I uh, decided not to upload a photo and just go with the prompt itself. And you know, I kind of like the results. I had to include my blonde highlights there. But I think the top right corner, I could probably move forward the top right corner kind of, kind of, kind of me, you know. Yeah. But don't you love the headset? Plus the micro. That's the new poster.

Speaker A: Bravo.

Speaker B: Margaret Callan.

Speaker C: I love it.

Speaker A: All right, pop star sensation.

Speaker C: Mhm.

Speaker A: So what did you love and what did you not like about Jasper?

Speaker B: So I love that it because of the plugin got incorporated to everything because um, all right, I'm going to feel, I feel like first ah, world problem sort of situation. But I use ChatGPT. I have to open a new tab, I have to log in, I have to. I always like to introduce myself to chatgpt. I'm like hi. I always say thank you afterwards. You never, I don't know, you never know when they're over. Oh God. Anyways, that's a lot of work but Jasper is just right there. You just get, click the little arrow button that shows up in the dialog box. Um, that was really handy. And you can refresh uh, to get new options. And I just love the automatic um, options that you have to deal. You have to uh, choose from whether you want to create a Facebook post, a title for something just um, uh, based off of the content there. So it's a really, really streamlined what I don't like. It's not totally accurate but I feel like that's something that will get better over time especially hopefully the art.

Speaker C: The art.

Speaker A: Agreed.

Speaker C: I have a similar situation with the art. So just wait till you see some of my photos.

Speaker A: Um, I really appreciate your free trial experience and I don't know if I'll ever get those photos out of my brain. Um, for those that are just listening, I definitely recommend you check out some of the visuals on YouTube for this podcast. You will not be disappointed, um, at what Kat came up with and her best bud Jasper. Thanks Jasper.

Speaker B: Sorry in advance.

Speaker A: Kayleigh, I would love to pass it over to you. What did you create using Jasper? And then let's dive into your free trial experience.

Speaker C: Yeah, so, um, um, I'll come out and say it. I hadn't used Jasper before. I'm a chat GPT girly at heart. And um, so yeah, I will say I was a little bit overwhelmed getting into Jasper. Um, I'll start from the spot, start from the top and talk about kind of like what my trial experience was like. Um, one thing that I do want to call out that I thought was interesting from like a marketing perspective is I don't know how um, focused you guys are on Google my business reviews, but I like live and die by them. You know, if you're less than four stars, like this sounds so stuck up and I'm not like this, but probably not gonna go eat at your restaurant. Okay. I live by reviews, uh, you know, fair. And so I went to Google and I typed in Jasper to get to their website and surprisingly enough, like, I guess they had a Google my business on the side and I guess it was just for like the company headquarters, but they only had three stars and then they were running a PPC ad that said ranked 4.95 out of 5 stars by thousands of customers. So m. I'm like, there's some irony going on here. Granted I get ones probably for employees employment purposes. One is for the actual product itself. But just, just a little insight that I came up with.

Speaker A: It's like when we get reviews for Panda Express as a company.

Speaker C: Exactly.

Speaker A: People are really unhappy with the service when they were ordering like their orange chicken.

Speaker C: Yeah.

Speaker A: And we're like, oh, we're Panda Doc.

Speaker C: Yeah, yeah, exactly. So, um, just something to call out there. Anyways, I landed on the Jasper homepage and to be honest, I knew that Jasper was an AI tool, but I didn't know like what made it different than ChatGPT. So I actually uh, watched the video that's on the homepage.

Speaker A: Let's pull it up now. Hey champ, how's that blog post coming?

Speaker G: Great.

Speaker B: Really great.

Speaker C: Almost too great.

Speaker G: Great.

Speaker A: Can't wait to see.

Speaker C: Can't wait to write it.

Speaker F: You need a little inspiration. Jasper is here to help. It's an app that uses AI to help you create any kind of content you need. It's like having your very own robot sidekick with an infinite supply of ideas. And that's why the perfect pair of socks is like a hug for your feet.

Speaker C: Damn, that's good.

Speaker F: Headlines, articles, images, anything, everything.

Speaker A: Jasper, I need some caption ideas for Instagram. Like a lot of them.

Speaker F: You got it.

Speaker A: These are so good I could kiss you. But I won't. Dear customer, it looks like your account problem is user error. It's a little confrontational. What if we lighten it up a little bit?

Speaker F: Jasper can fine tune the voice and tone of your writing. Sorry to hear about the problems with your account. I'll make sure everything goes smoothly. Smiley face.

Speaker C: Nice, Jasper.

Speaker A: Could I get that in Italian?

Speaker F: Natural mente.

Speaker G: Sweet.

Speaker C: Blog post is done in record time. Now I just need some images for it.

Speaker F: Jasper can even generate custom art based on your posts.

Speaker A: Yeah, they can.

Speaker F: Images of literally anything.

Speaker C: You can proceed with caution. There.

Speaker B: You finished all those articles already?

Speaker C: Just felt inspired.

Speaker F: Jasper learns how humans create by consuming the Internet. It gives Jasper endless options, and that means it can create original content without plagiarizing.

Speaker A: So you saw this video?

Speaker C: So I saw that video and what I thought was really great about it was it inspired me to tell me what I needed to use Jasper for. So it was like, normally you land on a product, um, or a software's website page and you're trying to solve an issue that you had. This video told me that I had issues I didn't know I had that I could solve with Jasper. So went, um, into the trial experience. Um, everything was good. I will say I wish that I was, um, a little bit more directed in how to use Jasper. When I got into the trial, I wanted a little bit more app cues, that type of thing, just to know what I was doing in there. Um, but some things that I actually did once I was in there was they have a whole template section. So that's where I started because, like I mentioned earlier, I thought it was a little overwhelming getting in there and having all of this infinite AI power at my fingertips to do essentially anything you needed. Um, so I went to the template section and they had a section on there that was explain it to me like a child. So I'm like, m. This will be good. So one thing I always fall victim to is when family and friends ask me what Pandadoc is and people are going to shame me at Pandadoc. I know I always say it's like, blah, blah, blah, competitor XYZ.

Speaker A: It's like DocuSign. It's okay we say their name. All in good fair.

Speaker C: So, uh, exactly. So I'm like, I'm going to see what it spits out. So. So I copied over, um, you can pull up this video right now. I literally Went to Google, I typed in what is Panda Doc? And then I pulled up, um, one of the review sites and copied like what they were saying PandaDoc was. I dropped it into Jasper and then read out, um, what it said PandaDoc was. I give it a solid 7 out of 10. So not horrible, but not like amazing. So it came back and said PandaDoc is a tool that helps you make documents. It helps you create checks, check, send, track documents quickly and easily. PandaDoc can also help them look professional with no mistakes. You can sign contracts faster than ever. Use templates again and again. Um, edit on the app, share with your contact list and get help 24, 7. Um, calls out that you can close deals in four minutes or less and that there is 50,000 businesses using PandaDoc to manage their documents. So not horrible, not great. So that was my experience there with the Explain, um, it to me like I'm a child. That was a sixth grade reading level, in case anyone's wondering. You can also choose what grade level you want there.

Speaker A: Oh, that is pretty cool.

Speaker E: I didn't know that.

Speaker C: Yeah, so I used it for that. Um, one other thing that I used it for is, um, I own an online, uh, retail business and I hate doing SEO descriptions. So when I saw that in the template section I was like, dang. Like this could be, this could be big time for me because I am so bad at doing it and I feel like it takes forever. So I took one of my products that was on my, um, website and put it into the SEO product page, um, template for titles and descriptions on Jasper. So it popped out with an SEO description. I'm just going to read it to you and then I'm going to show you what the product was and I'm going to show you a little bit of disconnect. So it popped out with the SEO, um, description as get ready for a night out on the town with the disco Barbie bamboo convertible footy. So this is what the product was. So as you can imagine, like we're not going out on the town with like a newborn. Okay. Right. So for people that are listening, essentially what this is is it is like baby pajamas.

Speaker A: So cute.

Speaker C: Baby pajamas or a baby for a baby. Right. So like, I think there's a little bit of disconnect there. I will say though that when I tried it on some other stuff, like the framework was good. It just needed like a little bit of pick me up, you know. So, um, that's my idea there. I typed in last night. What should I make for dinner with chicken breast, because I had chicken breast at my house, didn't know what to make for dinner, and it came back with a bunch of recipes. And I would reply and say, okay, give me another idea, give me another idea. Give me another idea with pasta. So that was cool. And then it also spit out the recipe as well, which I was like, dang, this is time saving.

Speaker A: You don't have to scroll through somebody's

Speaker C: life story on a blog to get some 17 aspects. I wrote this recipe because my aunt's daughter's third cousin inspired. You know what I mean? Anyways, um, and I've wrote it for social. I've used it for social posts too, like on LinkedIn. Like, I'm sure a lot of people have. Um, but I feel like you can also tell if you don't put in your own thought into social posts that go on LinkedIn, you're using straight AI. So I don't think this is ever gonna replace anything completely. Uh, I do have to just give you an update on the photo part, like you did. So I don't really have a professional headshot. So I was like, oh, cool, I can pop my photo in here and we can have a professional headshot done. So I did it the first time. It didn't come out great. And I was like, okay, well, maybe I'll just ask it to change the background, something a little bit more easy. So, as you can see on here, I took my LinkedIn photo. I filled out the little template that it asked. I just said I wanted the medium to be photography, high resolution. And then I wrote as the prompt, take this photo and change the background to an office setting. Okay, so this is what it popped out, you guys.

Speaker B: What?

Speaker C: Like, oh, my God.

Speaker B: It didn't change the background.

Speaker C: It did not change the background at all. Uh, changed my face. And I don't know if I'm, like, offended or as you can see, like, I don't know what.

Speaker A: I feel like an episode of Rick and Morty. And this is like you from an alternate universe, like, popping in. And these are the, like, four different versions of.

Speaker C: I've also, I've tried using AI on photos before of mine and, like, every time I just get offended. So I think I'm going to take a pause for at least a year, let them build that technology up, and then we'll give it another go. But, uh, yeah, I think. I think there's a lot of area of improvement for Jasper here in the

Speaker A: photo side of stuff, so break it down. For me, what was good and what was not so good for you?

Speaker C: Yeah. So the good. I think it's a great place to brainstorm, like, to throw around ideas. Do I think Jasper is going to eliminate our copywriters or SEO managers, all the jobs that we're talking about? Absolutely not. Um, but I do think that it kind of gets the ball rolling, especially when you're trying to brainstorm. Maybe it's marketing strategy. Um, maybe you're just stuck on anything copywriting related. I think it's super great for that. The templates, amazing. I didn't know where to start, and it prompted me to know where to start. Jasper, as a brand itself, I feel like, is doing a really great job telling you why you need to use Jasper. Um, as I said, when I landed on the homepage, I didn't even know what I was going to use it for. But after watching that video, I started my. Started, um, turning my brain to say, like, hey, I can use it here, here, here, and here. Um, I will say the not so good. Um, I wish that in the trial experience, it gave me more direction. Like, here's what you can do and kind of guide me through almost like a demo. Uh, I don't want to get on a demo with someone where I have to talk to them face to face.

Speaker A: It's my favorite thing.

Speaker C: Yeah. Um, well, something's wrong with you, I think.

Speaker B: Wait, are you being serious right now?

Speaker A: No, it was a lot of heavy sarcasm.

Speaker C: Okay. I'm like, yeah, no, thank you. Like, I want to do it on my own. I'll explore on my own, but just give me a little bit of direction. And I feel like I didn't get that from Jasper when I was in the trial experience. Um, I will say that the first email that I also got from Jasper after signing up was this email from, I guess a partner about linking my payment. Um, and so I'm like, dang. I kind of wish that my first email I would have got was like, welcome to Jasper. Like, I did give you my credit card information for my free trial. And, like, I know you're going to charge me in a week if I don't cancel, so, like, you know, give me something back. Yeah, you know. So, um, that was the first email that I received. I was a little iffy on it. Um, I'm also probably being super critiquey because that's what we want you to be. You know, this is what I set up at Pandadoc. So, um, and I just feel like things weren't super Accurate. Um, obviously, as you can see in some of the things that I tested it out for. Um, all in all, I think it's kind of. I don't know if I've been in it long enough to understand the worth, um, the price tag on it. Um, and I feel like there's a lot of features I could take advantage of that I just haven't yet. Um, and I feel a little overwhelmed by everything that you can do in it.

Speaker A: Yeah, that seems to be a theme. I heard a little bit from both of you about vlogging and being like, oh, my God, where do I begin?

Speaker C: Yeah, yeah.

Speaker B: I almost didn't see the art section until that's when I texted you. Yeah, I had dinner plans.

Speaker C: I was like, sorry, I can't go.

Speaker A: I can't go to create AI art now. Sorry, honey. Um, well, I appreciate both of that from you guys. Um, I think to wrap it up and put a little bit of a bow on it is I truly enjoy, from a product, uh, standpoint, Jasper's chat and their ability to train a brand voice. So that's something that stands apart when it comes to AI. This has been the gold rush, the oil rush year, where the question both of you brought up, which was, how are you different from ChatGPT? I love that you were like, I have to open up a new tab. I have to. Those are true hurdles of why Domino's has zero touch delivery. I mean, because you don't want to have to press buttons. Humans are lazy. Um, I think the problem with a lot of AI tools is that they have to be trained to sound and look authentic and real. Um, especially as you both mentioned, when you're trying to create social media posts, blog articles, ad campaigns. I like that Jasper as a company understands that and they created a feature in their product where you can upload a ton of content that you've already created. Um, or you can link website content.

Speaker C: Yeah.

Speaker A: And then you can be like, train this as a brand voice and then you can assign that brand or you can create different types of brand voices, um, that you're wanting to use and then tell it to create content using that voice. Um, I wouldn't have known that if I didn't have a Jasper csm. Take an hour of their time to walk me through how to use Jasper.

Speaker C: Yeah, I was going to say. I didn't know that was.

Speaker A: There's a learning curve. It's not. I wonder if they tested just having Jasper the chat as like, the first thing you see.

Speaker C: Yeah.

Speaker A: Of like, hey, welcome to Jasper. What would you like to do today? And then it would like, did some app cues of like, I want to create a social media post.

Speaker B: Mhm.

Speaker A: Okay, well. And then it just like opened a new interface and was like, this is where you're going to do that. I want to create some art that looks weird, but it's cool and fun of me as a pop artist. I like that you both pointed out we have a ways to go with a lot of this technology and it's not gonna be, you know, taking our jobs anytime soon. Um, Kat, Kaylee, thank you both for coming onto the podcast today. This has been a treat. This has been fun as always. If you guys enjoy the Customer Engagement Lab, please give us five stars on Apple Podcasts and we'll be be back next month with another episode. Thanks for listening to the Customer Engagement Lab brought to you by PandaDoc. If you liked what you heard, please subscribe to our YouTube channel or connect with us on LinkedIn. We love to hear from you and what you think of the show.