The Course Creator Show · 2025-10-20 · 30 min
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion. In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project - a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently. This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.
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