The Course Creator Show · 2025-10-06 · 25 min
Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story - this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students. I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers. But here's what makes me proud - this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works. In this episode, I'm breaking down the complete strategy - from my humble $8K beginnings to last year’s $158K success.
Episode 237 | The AI Stuff That's Giving Me the Ick43 / 100Episode 236 | How a Food Photographer Crushed Black Friday, with Sam AdlerEpisode 235 | She Made $51K in One Week Using This Strategy… in the photo organizing niche!Episode 234 | She Made $20K Using My Black Friday Strategy (featuring Stephanie Kase)Episode 232 | Your AI Era Starts Right Now