The Content Cocktail Hour · 2025-07-14 · 25 min
“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook , Co-Founder and Chief Marketing Officer at Fullcast . In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape. In this episode, you’ll learn: Why AI needs human verification to be truly effective How to shift from a point solution to a platform solution in sales tech Why “personalization at scale” is an oxymoron Resources:
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