The Content Cocktail Hour · 2025-08-06 · 23 min
“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley , VP of Marketing at Unbounce , Insightly , and LeadsRX . In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it looks like to move fast as a challenger brand in the AI era and how being “right-sized” in your CRM approach can actually lead to better results across your funnel. In this episode, you’ll learn: Why 25 - 50% of form fills are wasted and how to fix that What it means to align sales and marketing around a shared funnel view How mid-market CRMs can offer enterprise-grade AI without enterprise-grade headaches Resources:
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