The CMO Podcast with Fexingo · 2026-07-08 · 8 min
This episode unpacks why a growing number of CMOs are bringing creative production in-house, using real numbers from a Fortune 500 CPG company that slashed agency spend by 40 percent while doubling output. Lucas and Luna discuss the hidden costs of agency relationships, the tech stack that makes in-house studios viable, and how talent models are shifting - plus a surprising downside: the risk of creative sameness. If you're a marketing leader weighing build vs. buy, this is your playbook. #InHouseStudio #CMO #MarketingLeadership #CreativeProduction #AgencyModel #Fortune500 #CPG #CostCutting #BrandStudio #MarketingStrategy #ContentProduction #CreativeOps #TalentModel #AgileMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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