How CMOs Use Branded Podcast Networks to Build Audience

Episode notes

In this episode of The CMO Podcast, Lucas and Luna explore how CMOs are launching and scaling their own branded podcast networks to build loyal audiences and drive business outcomes. They focus on the case of HubSpot's 'The Growth Show' and its expansion into a multi-show network, examining the strategy behind it, the metrics that matter (like listener-to-lead conversion rates), and the pitfalls to avoid. Specific data points include HubSpot's reported 20 percent increase in SQLs from podcast listeners and the network's cost per acquisition compared to traditional advertising. The hosts discuss how branded podcast networks differ from sponsorship-only strategies and why CMOs need to think like media executives, not just marketers. Tune in for a practical breakdown of what works, what doesn't, and how to measure success beyond vanity metrics. #BrandedPodcast #PodcastNetwork #CMO #MarketingStrategy #HubSpot #TheGrowthShow #B2BMarketing #ContentMarketing #AudienceBuilding #LeadGeneration #PodcastROI #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #PodcastMarketing #MediaStrategy #CMOPodcast Keep every episode free: buymeacoffee.com/fexingo

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