The CMO Podcast with Fexingo · 2026-07-09 · 9 min
In episode 104 of The CMO Podcast with Fexingo, Lucas and Luna explore how CMOs are leveraging Reddit AMAs (Ask Me Anything) to generate high-quality B2B leads. They dive into the surprising case of a cybersecurity firm that generated 400 qualified leads from a single AMA in the r/cybersecurity subreddit, with a cost per lead of just $12. The hosts break down why Reddit's culture of authenticity and specificity outperforms generic LinkedIn thought leadership, how to prep executives for the unscripted Q&A format, and why the platform's downvote mechanics actually improve lead quality. They also discuss the risks - when a poorly handled AMA can backfire - and the metrics that matter for measuring success. This episode is packed with actionable advice for any marketing leader looking to diversify their demand generation playbook beyond traditional channels. #RedditAMA #B2BMarketing #LeadGeneration #DemandGen #Cybersecurity #Authenticity #ContentMarketing #CMO #Podcast #FexingoBusiness #BusinessPodcast #MarketingLeadership #SocialSelling #CommunityMarketing #Threads #QandA #ExecutiveBranding #CostPerLead Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
CMMC Level 2: Documentation, Costs, and Audit Readiness | Interview with Bruno LecoqSecure & Simple · on Cybersecurity89 / 100
Mastercard CEO: The $15.6 Trillion Threat Most Investors Are IgnoringMotley Fool Hidden Gems Investing · on Cybersecurity88 / 100
10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24Belkins Podcast · on B2B lead generation84 / 100
Moving from Product Partnerships to Revenue: Jira Cooley on Owning the NumberBetween Product and Partnerships · on Cybersecurity76 / 100
S5E4: Authenticity Over 'Fake It': Lessons in Leadership and Life with Reese GiffordProductly Speaking: Real Stories for Product Managers · on Cybersecurity65 / 100
How B2B Companies Can Turn YouTube Into a Lead Generation Machine | Featuring Samu KovacsB2B Vault: The Biz To Biz Podcast · on B2B lead generation62 / 100
How CMOs Turn Customer Feedback Into Product Roadmaps76 / 100How CMOs Use Zero-Party Data to Fix PersonalizationHow CMOs Measure Marketing ROI Without GuessworkWhy Your Best Customers Leave Without Saying GoodbyeWhy CMOs Are Killing The Brand Fund