How CMOs Are Using Contextual Targeting After the Cookie

Episode notes

Episode 93 of The CMO Podcast with Fexingo dives into the resurgence of contextual advertising as third-party cookies fade. Lucas and Luna explore how brands like P&G and The New York Times are using AI-powered semantic analysis to place ads alongside emotionally relevant content - without tracking individuals. They break down a specific case: how a major CPG company ran a campaign against 'resilience' keywords in news articles and saw a 40 percent lift in brand recall. The hosts debate whether contextual targeting can truly replace the precision of cookie-based retargeting, and what the shift means for CMO budgets in 2026. If you're a marketer trying to navigate the post-cookie world without losing performance, this episode offers a concrete playbook. #ContextualTargeting #PostCookie #PrivacyFirst #ProgrammaticAdvertising #SemanticAI #BrandRecall #CPG #TheNewYorkTimes #PG #CMO #MarketingStrategy #DigitalAdvertising #AdTech #MarketingPodcast #Business #BusinessPodcast #FexingoBusiness #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo

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• How Contextual Targeting Replaces CookiesMarketing Analytics with Fexingo · on privacy first marketing

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